H2h Marketing: Case Studies on Human-To-Human Marketing

H2H Marketing 專注於重新定義行銷的角色，透過重新調整決策者的思維方式，並整合設計思維（Design Thinking）、服務主導邏輯（Service-Dominant Logic）和數位化（Digitalization）的概念。在作者成功出版的 H2H Marketing 書籍之後，本書提出了選定的案例研究，展示了該概念的各個方面、其基本要素及其實施方式。

Philip Kotler is one of the world's leading authorities in marketing. He was the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his Master's Degree at the University of Chicago and his PhD Degree at MIT, both in economics. Professor Kotler is the author of several books which changed the modern marketing mindset, and has received many accolades for his contribution globally. He has traveled extensively across Europe, Asia and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their competitiveness. He has also advised governments on how to develop stronger public agencies to further the development of the nation's economic well-being.
Waldemar Pfoertsch is a marketing Professor at the Cyprus Institute of International Management (CIIM) and a part-time Professor at EPOKA University, Tirana, Albania. He is also Professor Emeritus for International Business at the Pforzheim University, Germany, and lectures on H2H Marketing, B2B Marketing, and industrial Brand Management. He is also a lecturer at the Mannheim Business School (Germany), Tongji SEM, Shanghai, and TUM (Technical University Munich, Heilbronn, Germany). He also teaches at ITM, Sweden. From 2007-2010 he was a professor of marketing at China Europe International Business School Shanghai (CEIBS). Prof. Pfoertsch is the co-author or author of several books and articles in German and English, and his research interests have evolved around the globalization of high-tech companies and their marketing and branding efforts. His newest research focuses on Human-to-Human marketing of industrial and consumer companies.
Uwe Sponholz is Professor for Service Engineering, Innovation Management and Design Thinking, B2B Marketing and Sales as well as Strategic Management at FHWS - University of Applied Sciences Wuerzburg-Schweinfurt (Germany). He also teaches at Christ University, Bangalore India and other foreign universities. As dean of the Faculty of Business and Engineering at FHWS, he was a strategic driver of the internationalization of the university and the introduction of innovative teaching methods. Today, in addition to his teaching duties, he is responsible for the degree program management of the MBA Business with Europe and the management of two laboratories (Creative Cube and VR Laboratory). For years, he has supported companies with design thinking workshops and consulting projects. He is also shareholder and founding partner of in-cito management consulting and Bodystance GmbH. He uses the second company to test his conceptual ideas of H2H Marketing.
Maximilian Haas is a Product Manager at one of Germany's leading telecommunications providers. Previously he worked as a business development consultant for a Dutch start-up in the chemical industry, and as a marketing consultant doing projects with international companies such as a leading paper producer in Brazil and an India-based Fortune 500 company. His interests lay mainly in the areas of B2B Marketing, Ingredient Branding, International Business and Venture Capital.

菲利普·科特勒（Philip Kotler）是全球行銷領域的權威之一。他曾擔任伊利諾伊州西北大學凱洛格管理學院的國際行銷傑出教授（S.C. Johnson & Son Distinguished Professor of International Marketing）。他在芝加哥大學獲得碩士學位，並在麻省理工學院（MIT）獲得經濟學博士學位。科特勒教授是多本改變現代行銷思維的書籍的作者，並因其全球貢獻而獲得多項榮譽。他曾廣泛遊歷歐洲、亞洲和南美洲，為許多公司提供建議和講座，教導他們如何應用健全的經濟學和行銷科學原則來提升競爭力。他也曾為政府提供建議，幫助發展更強大的公共機構，以促進國家的經濟福祉。

瓦爾德馬·普福特施（Waldemar Pfoertsch）是塞浦路斯國際管理學院（CIIM）的行銷教授，並在阿爾巴尼亞的EPOKA大學擔任兼任教授。他同時也是德國普福茨海姆大學的國際商務名譽教授，並講授H2H行銷、B2B行銷和工業品牌管理。他還在德國曼海姆商學院、上海同濟大學和德國慕尼黑工業大學（TUM）授課，並在瑞典的ITM教授。從2007年到2010年，他是中國歐洲國際商學院上海（CEIBS）的行銷教授。普福特施教授是多本德文和英文書籍及文章的共同作者或作者，他的研究興趣圍繞高科技公司的全球化及其行銷和品牌努力。他最新的研究專注於工業和消費品公司的H2H行銷。

烏韋·斯朋霍茲（Uwe Sponholz）是德國維爾茨堡-施韋因福特應用科技大學（FHWS）的服務工程、創新管理和設計思維、B2B行銷與銷售以及戰略管理教授。他還在印度班加羅爾的基督大學及其他外國大學授課。作為FHWS商業與工程學院的院長，他是該大學國際化和創新教學方法引入的戰略推動者。如今，除了教學工作外，他還負責MBA商業與歐洲學位課程的管理以及兩個實驗室（創意立方和虛擬實驗室）的管理。多年來，他一直支持公司進行設計思維工作坊和諮詢項目。他也是in-cito管理顧問公司和Bodystance GmbH的股東及創始合夥人，並利用第二家公司測試他的H2H行銷概念。

馬克西米連·哈斯（Maximilian Haas）是德國一家領先電信供應商的產品經理。此前，他曾擔任荷蘭一家化工行業初創公司的商業發展顧問，並作為行銷顧問與國際公司合作，進行項目，包括巴西一家領先的紙張生產商和一家印度的《財富》500強公司。他的興趣主要集中在B2B行銷、成分品牌、國際商務和風險投資等領域。