Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You (Business Books)
暫譯: 心中所想：利用內容釋放影響力並吸引對你重要的人

John Hall

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You (Business Books)
  • 出版商: McGraw-Hill Education
  • 出版日期: 2017-04-20
  • 售價: $1,230
  • 貴賓價: 9.5 折 $1,169
  • 語言: 英文
  • 頁數: 208
  • 裝訂: Hardcover
  • ISBN: 1260011925
  • ISBN-13: 9781260011920

    • 海外代購書籍(需單獨結帳)

商品描述

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing

What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.

It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:

• how consumer needs and expectations have changed and what this shift means for you
• how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
• proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust

Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.

Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

 

商品描述(中文翻譯)

一個改變遊戲規則的框架，讓你在受眾心中保持關注——來自主導內容行銷的第一公司

許多成功的企業和領導者有什麼共同點？當人們想到特定行業時，他們是第一個浮現在腦海中的名字。你如何達到這種影響人們在正確的時間以正確的方式想到你的信任程度？透過發展習慣和策略，專注於吸引你的受眾，建立有意義的關係，並持續不斷地提供價值，日復一日。

這是約翰·霍爾（John Hall）用來將Influence & Co.打造成《福布斯》評選的「美國最具潛力公司」之一的成功方法。在這本逐步指南中，他向你展示如何利用內容讓你的品牌在重要決策者的心中保持前沿。他揭示了：

• 消費者需求和期望如何改變，以及這一轉變對你的意義
• 如何建立一個有幫助、真誠且一致的品牌，既能服務他人，也能服務自己
• 使用數位內容豐富目標受眾生活的經驗法則，從而建立真正持久的信任

無論你是吸引潛在客戶的行銷領導者，還是希望使公司品牌人性化的商業領導者，或是尋求建立影響力的行業新秀，保持在受眾心中的顯著位置將增加他們在需要做出選擇時，第一個聯繫你的可能性。沒有比這更好的方式來推動機會，從而實現收入和增長的提升。

商業從來不僅僅是「商業」。它總是關於關係。它總是關於人與人之間的連結。當你被視為一個有價值、值得信賴的夥伴時，機會是無限的。透過建立和發展以內容為驅動的關係，讓你和你的品牌保持在受眾心中，為成功做好準備。

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