Marissa Mayer and the Fight to Save Yahoo! (Hardcover)
暫譯: 瑪莉莎·梅耶爾與拯救 Yahoo! 的戰鬥 (精裝版)

Nicholas Carlson

  • 出版商: Twelve
  • 出版日期: 2015-01-06
  • 售價: $1,280
  • 貴賓價: 9.5$1,216
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Hardcover
  • ISBN: 1455556610
  • ISBN-13: 9781455556618
  • 無法訂購

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商品描述

A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38.

When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing?

MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon.

In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted.

In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.

商品描述(中文翻譯)

這是一個引人入勝的敘述,講述了瑪莉莎·梅耶(Marissa Mayer)努力重塑雅虎(Yahoo)以及她自己從史丹佛大學(Stanford University)本科生到38歲時成為一家300億美元公司的首席執行官的過程。

當雅虎在2012年聘請谷歌(Google)明星高管梅耶擔任首席執行官時,員工們欣喜若狂。他們在雅虎加州總部的牆上張貼海報,上面有梅耶的面孔和一個字:希望(HOPE)。但一年後,梅耶坐在雅虎校園一個巨大的自助餐廳裡,面對那些同樣的員工,接受了她一生中最嚴厲的質疑。她的頭髮濕透,語氣防禦,梅耶讀取並回答了一系列員工提出的問題,挑戰她計劃的基本要素。房間裡充滿了憤怒,背後隱藏著一個問題:梅耶真的能做到這件事嗎?

《瑪莉莎·梅耶與拯救雅虎的戰鬥!》是關於雅虎為何會陷入如此糟糕境地的內幕故事,瑪莉莎·梅耶在谷歌的爭議性崛起,以及她拯救這個互聯網圖標的絕望鬥爭。

2011年8月,對沖基金億萬富翁丹尼爾·洛布(Daniel Loeb)仔細審視了雅虎,決定與其管理層和董事會開戰。洛布隨後購買了5%的股份,並展開了一場股東行動主義運動,這場運動使三位首席執行官失去了工作,最終他選擇了谷歌的金童梅耶來釋放公司潛在的價值。隨著梅耶開始將雅虎從一個內容公司轉變為科技公司,內部的內戰爆發了。

在作者尼古拉斯·卡爾森(Nicholas Carlson)能幹的筆下,這本引人入勝的書捕捉了梅耶的崛起和雅虎的失誤,生動地展示了在矽谷獲得成功所需的條件。它揭示了一家龐大而笨重的科技公司在當今快速變化的商業環境中是否能保持相關性。