E-Commerce: business. technology. society. Updated Edition
暫譯: 電子商務：商業、技術、社會（更新版）

Kenneth C. Laudon, Carol G. Traver

E-Commerce: business. technology. society. Updated Edition
  • 出版商: Addison Wesley
  • 出版日期: 2002-07-08
  • 售價: $1,078
  • 語言: 英文
  • 頁數: 980
  • 裝訂: Hardcover
  • ISBN: 032112202X
  • ISBN-13: 9780321122025
  • 相關分類: 電子商務 E-commerce

    • 已過版

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商品描述

E-Commerce: business. technology. society. provides an overview of the current and next generation of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophistcomplete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications.

The LearnE-Commerce Web site (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. The LearnE-commerce site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors to prepare their classes, and help students become aware of research about e-commerce.

Some features of this unprecedented Web site are:
- Editorials by Ken Laudon on e-commerce topics
- Timely reviews of research literature organized by discipline and topic
- Updates on the latest news in the world of e-commerce organized as it is relevant to the material in the book
- Streaming video lectures for key material
- Tutorials on developing some technical skills useful in E-commerce
- Testing and diagnostic tools for students
- Interactive exercises and student Web-based projects

Table of Contents

I. INTRODUCTION TO E-COMMERCE.

1. The Revolution is Just Beginning.
2. E-commerce Business Models and Concepts.

II. TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE.

3. The Internet and World Wide Web: E-Commerce Infrastructure.
4. Building an E-commerce Web Site.
5. Security and Encryption.
6. E-Commerce Payment Systems.

III. BUSINESS CONCEPTS AND SOCIAL ISSUES.

7. E-commerce Marketing Concepts.
8. E-commerce Marketing Communications.
9. Social, Legal and Ethical Issues in E-commerce.

IV. E-COMMERCE IN ACTION.

10. Retailing on the Web.
11. Online Service Industries.
12. B2B E-commerce Supply Chain Management and Collaborative Commerce.
13. Auctions, Portals and Communities.
14. Online Content Providers: Digital Media.

商品描述(中文翻譯)

《電子商務：商業、技術、社會》提供了當前及下一代電子商務的概述。這本書強調了電子商務背後的三大驅動力：技術變革、商業發展和社會爭議。這三個驅動力在每一章中都有所體現，並共同提供了一個連貫的概念框架，以理解電子商務。最終結果是對這個多樣化主題的全面處理，特別針對對商業概念、資訊系統/資訊技術發展及計算機科學應用感興趣的讀者。

LearnE-Commerce 網站（網址：www.LearnE-commerce.net）是這本教科書的動態伴侶，內容由作者提供。LearnE-commerce 網站是電子商務領域的入口，專為高等教育的教師及其學生設計。該網站結合了堅實的教育和編輯內容，幫助教師準備課程，並幫助學生了解有關電子商務的研究。

這個前所未有的網站的一些特點包括：
- Ken Laudon 對電子商務主題的社論
- 按學科和主題組織的研究文獻及時評論
- 與書中材料相關的電子商務最新新聞更新
- 重要材料的串流視頻講座
- 開發在電子商務中有用的技術技能的教程
- 為學生提供的測試和診斷工具
- 互動練習和基於網絡的學生項目

目錄

I. 電子商務導論
1. 革命才剛開始
2. 電子商務商業模式和概念

II. 電子商務的技術基礎設施
3. 網際網路和全球資訊網：電子商務基礎設施
4. 建立電子商務網站
5. 安全性和加密
6. 電子商務支付系統

III. 商業概念和社會議題
7. 電子商務行銷概念
8. 電子商務行銷傳播
9. 電子商務中的社會、法律和倫理問題

IV. 電子商務實踐
10. 網路零售
11. 在線服務產業
12. B2B 電子商務供應鏈管理和協作商務
13. 拍賣、入口網站和社群
14. 在線內容提供者：數位媒體

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