Essentials of Management Information Systems, 9/e (IE-Paperback)
暫譯: 管理資訊系統要素,第9版 (IE-平裝本)
Kenneth Laudon, Jane Laudon
- 出版商: Prentice Hall
- 出版日期: 2010-01-12
- 定價: $1,280
- 售價: 3.1 折 $399
- 語言: 英文
- 頁數: 504
- ISBN: 013611444X
- ISBN-13: 9780136114444
-
相關分類:
企業資源規劃 Erp、管理與領導 Management-leadership、Information-management
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商品描述
<內容簡介>
Understanding the Connections Between Information Systems and Business: Business Driven Real-World Examples. This text helps students see the direct connection between information systems and business performance by offering a variety of real-world examples from business and public organizations.
Getting Hands-On Experience: MIS-Related Business Activities. There is no better way to learn about MIS than by doing MIS! The authors provide hands-on projects where students can work with real-world business scenarios and data, learning first-hand what MIS is all about. Features include:
‧Hands-On MIS–Each chapter concludes with a Hands-On MIS section containing three types of projects: a running case project; a hands-on application software exercise using Microsoft® Excel, Access or Web page development tools; and a project that develops Internet business skills.
‧Interactive Sessions–Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom to simulate student interest and active learning. Each case concludes with case study questions and Web activities for further exploration.
New To This Edition
NEW! Applying Chapter Concepts to the Real World: Management Decision Problems. Two new Management Decision Problems are included per chapter in this edition. These problems teach students how to apply chapter concepts to real-world business scenarios, helping them strengthen their analytical and decision-making skills.
NEW! Working Together: Collaboration and Teamwork Projects. Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools.
The first team project in Chapter 1 asks students to build a collaborative Google site.
NEW! More Europe, Middle East, India and Asia content coverage: Help students in these regions relate better to the MIS concepts.
PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-Business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 4 IT Infrastructure: Hardware and Software
Ch 5 Foundations of Business Intelligence: Databases and Information Management
Ch 6 Telecommunications, the Internet, and Wireless Technology
Ch 7 Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 8 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch 9 E-Commerce: Digital Markets, Digital Goods
Ch 10 Improving Decision Making and Managing
Knowledge
PART IV: BUILDING AND MANAGING SYSTEMS
Ch 11 Building Information Systems and Managing Projects
Ch 12 Ethical and Social Issues in Information Systems (Available online)
商品描述(中文翻譯)
內容簡介
理解資訊系統與商業之間的關聯:以商業驅動的真實案例。本書幫助學生看到資訊系統與商業績效之間的直接聯繫,通過提供來自商業和公共組織的各種真實案例。
獲得實作經驗:與管理資訊系統(MIS)相關的商業活動。沒有比實際操作MIS更好的學習方式了!作者提供了實作專案,讓學生能夠處理真實的商業情境和數據,親身體驗MIS的本質。特色包括:
‧實作MIS—每章結尾都有一個實作MIS部分,包含三種類型的專案:一個持續案例專案;一個使用Microsoft® Excel、Access或網頁開發工具的實作應用程式練習;以及一個發展網路商業技能的專案。
‧互動環節—每章有兩個短案例重新設計為互動環節,以便在課堂上使用,激發學生的興趣和主動學習。每個案例結尾都有案例研究問題和網路活動以供進一步探索。
本版新內容
新!將章節概念應用於現實世界:管理決策問題。本版每章新增兩個管理決策問題。這些問題教導學生如何將章節概念應用於真實的商業情境,幫助他們加強分析和決策能力。
新!協作與團隊合作專案。每章都有一個協作專案,鼓勵學生在團隊中使用Google Sites、Google Docs和其他開源協作工具。
第一個團隊專案在第一章要求學生建立一個協作的Google網站。
新!更多歐洲、中東、印度和亞洲的內容涵蓋:幫助這些地區的學生更好地理解MIS概念。
PART I: 數位時代的資訊系統
Ch 1 你職業生涯中的商業資訊系統
Ch 2 全球電子商務與協作
Ch 3 利用資訊系統獲得競爭優勢
PART II: 資訊科技基礎設施
Ch 4 IT基礎設施:硬體與軟體
Ch 5 商業智慧的基礎:資料庫與資訊管理
Ch 6 電信、網際網路與無線技術
Ch 7 資訊系統的安全性
PART III: 數位時代的關鍵系統應用
Ch 8 實現運營卓越與客戶親密:企業應用
Ch 9 電子商務:數位市場、數位商品
Ch 10 改善決策與知識管理
PART IV: 建立與管理系統
Ch 11 建立資訊系統與管理專案
Ch 12 資訊系統中的倫理與社會議題(線上可用)