E-Commerce 2009: Business, Technology, Society, 5/e
暫譯: 電子商務 2009：商業、技術、社會，第五版
Kenneth Laudon, Carol Guercio Traver
- 出版商: Prentice Hall
- 出版日期: 2008-11-15
- 定價: $1,300
- 售價: 3.1 折 $399
- 語言: 英文
- 頁數: 904
- 裝訂: Hardcover
- ISBN: 0136007112
- ISBN-13: 9780136007111
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相關分類:
電子商務 E-commerce
立即出貨(限量) (庫存=1)
商品描述
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
商品描述(中文翻譯)
這本全面且市場領先的教材強調了電子商務背後的三大驅動力，以提供一個連貫的概念框架來理解這個領域：技術變革、商業發展和社會議題。
電子商務的技術基礎設施；網際網路和WWW；建立電子商務網站；安全性和支付；商業概念和社會議題；線上零售和服務；線上內容和媒體；社交網路、拍賣和入口網站；B2B電子商務
對於任何尋找一本涵蓋電子商務背後三大驅動力（技術變革、商業發展和社會議題）的最新書籍，以提供一個連貫的概念框架來理解這個領域的人來說，這本書都是理想的選擇。
