Statistics Management And Economics, 12/e (AE-Paperback)
暫譯: 統計管理與經濟學，第12版 (AE-平裝本)

Gerald Keller

Statistics Management And Economics, 12/e (AE-Paperback)

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商品描述

Description
Discover how important statistical methods are for today's managers and economists as you learn how to apply these tools to real business problems with Keller's best-selling STATISTICS FOR MANAGEMENT AND ECONOMICS, 12E. This edition emphasizes applications over calculations. A unique three-step "ICI" approach to problem solving teaches you how to "identify" the correct statistical technique by focusing on the problem objective and data type; "compute" the statistics by hand or using Excel® XLSTAT or STATA®; and, finally, "interpret" the results within the context of the problem. Data-driven examples and more than 30 cases demonstrate how marketing managers, financial analysts, accountants and economists rely on statistical applications. In addition, thousands of exercises and datasets use real data from individuals, sports teams or the stock market to let you practice what you've learned. MindTap digital resources include XLSTAT commercial Excel add-in and additional activities for prac

  • New to this Edition
    • ENSURE ACCURACY. The author has double-checked all answers to even-numbered exercises in Appendix C to ensure a precise solution resource that you and your students can trust.
    • REVIEW APPENDIXES FEATURE FLOWCHARTS AND EXERCISES THAT REQUIRE STUDENTS TO APPLY TECHNIQUES. Because these reviews require students to collectively use all of the techniques introduced up to that point, the students demonstrate that they truly understand and can apply the principles before moving ahead.
    • ALMOST 1000 NEW EXERCISES ARE ADDED TO THIS EDITION. You can now choose from 2500 exercises in this edition for student practice. This is in addition to 32 case studies and more than 1100 datasets available for download.
    • ADDITIONAL OUTPUT AND INSTRUCTIONS FOR USING STATA® APPEAR IN EACH CHAPTER'S APPENDIXES. These additional outputs and instructions are available throughout this edition if you prefer to use STATA software for statistical analysis in your course.
    • CAREFULLY CHECKED SOLUTIONS ENSURE ACCURACY. The author has double-checked all answers to even-numbered exercises in Appendix C to ensure a precise solution resource that you and your students can trust.
    • MINDTAP DIGITAL RESOURCES PROMOTE PROFICIENCY OF THE MATERIAL. MindTap online tools reduce your preparation and grading time while providing comprehensive resources for your students. MindTap includes an interactive eBook, Check Your Knowledge quizzes, algorithmic end-of-chapter exercises for homework assignments with solutions and feedback, Exploring Statistics interactive applets and Excel® activities.
    • EXTENSIVE DATA SETS GIVE YOU THE FLEXIBILITY TO DEVELOP ADDITIONAL PRACTICE. You have the opportunity to use this edition’s convenient and complete datasets to build hundreds of additional examples and exercises.
    • OPTIONAL CONTENT IN APPENDIX A ALLOWS YOU TO EMPHASIZE MANUAL CALCULATIONS USING DATASETS. Appendix A provides calculated statistics from many of the datasets that enable you, if you prefer, to teach manual calculations using this edition's datasets.
    • EMPHASIS ON IDENTIFICATION AND INTERPRETATION EQUIPS STUDENTS WITH PRACTICAL SKILLS. With this book’s emphasis on applications rather than calculations, your student master and practice skills they can apply to real-world problems, whether you choose to use manual or computer calculations.
    • INTEGRATED TECHNOLOGY TOOLS ALLOW YOU TO MOVE STUDENTS AWAY FROM MOST OR ALL MANUAL CALCULATIONS, IF DESIRED. This edition's extensive use of computers and well-known software allows you to eliminate all or some of the manual calculations. This approach gives you the additional time to address real statistics problems in your course in detail.
    • AUTHOR INTRODUCES ALL TECHNIQUES BY DESCRIBING THE FACTORS THAT INDICATE THEIR USE. Because most courses cover between 25 and 40 inferential methods, students must to be taught how to identify the correct technique to use. The edition's "ICI" approach directly addresses that issue. Students learn to "identify" the correct statistical technique by focusing on the problem objective, data type, and other factors, including experimental design. Students then "compute" the statistics and "interpret" results within the context of the problem.
    • UPDATED OUTPUT AND INSTRUCTIONS FOR USING XLSTAT NOW APPEAR IN CHAPTER APPENDIXES. These helpful instructions, integrated throughout the text, enable your students to easily use XLSTAT, data analysis add-in for Excel® for either PC or Mac systems. Students automatically receive XLSTAT commercially available add-in as part of this edition's MindTap digital courseware.
    • UPDATES AND REVISIONS NOW ALLOW STUDENTS TO USE EXCEL® TO COMPUTE ALL STATISTICAL METHODS. This modification gives you the flexibility to teach this course using whatever approach you prefer – whether that's software-driven, using Excel, XLSTAT or STATA – or with an emphasis on manual computation. Because Excel can be used to compute every statistic, additional software is unnecessary.
    • UNIQUE APPROACH ENABLES YOU TO TEST KNOWLEDGE WITH CALCULATION-FREE EXAMINATIONS. You can carry through this edition's emphasis on applications over calculations in your student testing. This approach makes it possible to use calculation-free exams and quizzes that simply test your students' ability to do statistics. If you have questions, you can contact the text's author for details or support.
    • STUDENTS HAVE THE OPPORTUNITY TO CONVERT REAL DATA INTO INFORMATION. This book gives you flexibility, with the optional use of computer software, to teach your students how to work with larger datasets and more realistic exercises and examples.
    • INTERESTING DATA FROM RECENT SURVEYS CAPTURES STUDENT INTERESTAND EMPHASIZES RELEVANCE. Use of the most recent ten General Social Surveys and the latest five Surveys of Consumer Finances allows students to work with real data involving interesting, contemporary issues. Students examine data related to politics, education, assets, incomes and consumer debts from actual individuals. Other datasets include more than 60 four-year monthly returns of stocks on the New York, Toronto, and NASDAQ exchanges; data related to climate change; and data demonstrating how payrolls affect the success of sports teams.
    • MINDTAP DIGITAL RESOURCES PROMOTE MASTERY OF THE MATERIAL. MindTap online tools reduce your preparation and grading time while providing comprehensive resources for your students. MindTap includes an interactive eBook, Check Your Knowledge quizzes, algorithmic end-of-chapter exercises for homework assignments with solutions and feedback, Exploring Statistics interactive applets and Excel® activities.

商品描述(中文翻譯)

**描述**
了解統計方法對於當今經理人和經濟學家的重要性，並學習如何將這些工具應用於實際商業問題，請參考Keller的暢銷書《管理與經濟學統計學，第12版》。本版強調應用而非計算。一種獨特的三步驟「ICI」問題解決方法教您如何「識別」正確的統計技術，專注於問題目標和數據類型；「計算」統計數據，無論是手動計算還是使用Excel® XLSTAT或STATA®；最後，「解釋」結果在問題的背景下。數據驅動的範例和超過30個案例展示了市場經理、財務分析師、會計師和經濟學家如何依賴統計應用。此外，數以千計的練習和數據集使用來自個人、運動隊或股市的真實數據，讓您練習所學的知識。MindTap數位資源包括XLSTAT商業Excel附加元件和額外的練習活動。

- **本版新內容**
- 確保準確性。作者已仔細檢查附錄C中所有偶數練習的答案，以確保您和您的學生可以信賴的精確解決資源。
- 附錄中的回顧特徵流程圖和需要學生應用技術的練習。這些回顧要求學生集體使用到目前為止介紹的所有技術，學生展示他們真正理解並能應用原則，然後再繼續學習。
- 本版新增近1000個練習。您現在可以從本版的2500個練習中選擇供學生練習。這還不包括32個案例研究和超過1100個可下載的數據集。
- 每章的附錄中出現了使用STATA®的額外輸出和指示。如果您希望在課程中使用STATA軟體進行統計分析，這些額外的輸出和指示在本版中隨處可用。
- 仔細檢查的解決方案確保準確性。作者已仔細檢查附錄C中所有偶數練習的答案，以確保您和您的學生可以信賴的精確解決資源。
- MindTap數位資源促進材料的熟練掌握。MindTap在線工具減少您的準備和評分時間，同時為您的學生提供全面的資源。MindTap包括互動電子書、知識檢查測驗、算法性章末練習作業及其解答和反饋、探索統計的互動小應用和Excel®活動。
- 廣泛的數據集為您提供靈活性以開發額外的練習。您有機會使用本版方便且完整的數據集來建立數百個額外的範例和練習。
- 附錄A中的可選內容允許您強調使用數據集進行手動計算。附錄A提供來自許多數據集的計算統計數據，使您可以選擇使用本版的數據集教授手動計算。
- 強調識別和解釋使學生具備實用技能。這本書強調應用而非計算，您的學生掌握並練習可以應用於現實問題的技能，無論您選擇使用手動還是電腦計算。
- 整合的技術工具允許您將學生從大多數或所有手動計算中移開（如果需要）。本版廣泛使用計算機和知名軟體，讓您可以消除所有或部分手動計算。這種方法使您有額外的時間詳細處理課程中的真實統計問題。
- 作者通過描述指示其使用的因素來介紹所有技術。由於大多數課程涵蓋25到40種推論方法，學生必須學會如何識別正確的技術。本版的「ICI」方法直接解決了這個問題。學生學會通過專注於問題目標、數據類型和其他因素（包括實驗設計）來「識別」正確的統計技術。然後，學生「計算」統計數據並在問題的背景下「解釋」結果。
- 現在每章附錄中出現了使用XLSTAT的更新輸出和指示。這些有用的指示貫穿整個文本，使您的學生能夠輕鬆使用XLSTAT，這是Excel®的數據分析附加元件，適用於PC或Mac系統。學生自動獲得本版MindTap數位課程中商業可用的XLSTAT附加元件。
- 更新和修訂現在允許學生使用Excel®計算所有統計方法。這一修改使您可以靈活地使用您喜歡的任何方法教授這門課程——無論是軟體驅動的，使用Excel、XLSTAT或STATA，還是強調手動計算。因為Excel可以用來計算每一個統計數據，所以不需要額外的軟體。
- 獨特的方法使您能夠通過無計算的考試來測試知識。您可以在學生測試中延續本版對應用而非計算的強調。這種方法使得可以使用無計算的考試和測驗，僅僅測試學生的統計能力。如果您有問題，可以聯繫文本的作者以獲取詳細信息或支持。
- 學生有機會將真實數據轉換為信息。這本書給您靈活性，通過可選的計算機軟體，教導您的學生如何處理更大的數據集和更現實的練習和範例。
- 來自最近調查的有趣數據吸引學生的興趣並強調相關性。使用最近的十次一般社會調查和最新的五次消費者財務調查，讓學生處理涉及有趣、當代問題的真實數據。學生檢查與政治、教育、資產、收入和消費者債務相關的數據，這些數據來自實際個體。其他數據集包括超過60個四年期的紐約、多倫多和NASDAQ交易所的每月股票回報；與氣候變化相關的數據；以及顯示工資如何影響運動隊成功的數據。
- MindTap數位資源促進材料的掌握。MindTap在線工具減少您的準備和評分時間，同時為您的學生提供全面的資源。MindTap包括互動電子書、知識檢查測驗、算法性章末練習作業及其解答和反饋、探索統計的互動小應用和Excel®活動。

目錄大綱

Table of Contents
1. What is Statistics?
2. Graphical Descriptive Techniques I.
3. Graphical Descriptive Techniques II.
4. Numerical Descriptive Techniques.
5. Data Collection and Sampling.
6. Probability.
7. Random Variables and Discrete Probability Distributions.
8. Continuous Probability Distributions.
9. Sampling Distributions.
10. Introduction to Estimation.
11. Introduction to Hypothesis Testing.
12. Inference about a Population.
13. Inference about Comparing Two Populations.
14. Analysis of Variance.
15. Chi-Squared Tests.
16. Simple Linear Regression and Correlation.
17. Multiple Regression.
18. Model Building.
19. Nonparametric Statistics.
20. Time-Series Analysis and Forecasting.
21. Statistical Process Control.
22. Decision Analysis.
23. Conclusion.
Appendix A. Data File Sample Statistics.
Appendix B. Tables.
Appendix C. Answers to Selected Even-Numbered Exercises.
Index.

目錄大綱(中文翻譯)

Table of Contents

1. What is Statistics?

2. Graphical Descriptive Techniques I.

3. Graphical Descriptive Techniques II.

4. Numerical Descriptive Techniques.

5. Data Collection and Sampling.

6. Probability.

7. Random Variables and Discrete Probability Distributions.

8. Continuous Probability Distributions.

9. Sampling Distributions.

10. Introduction to Estimation.

11. Introduction to Hypothesis Testing.

12. Inference about a Population.

13. Inference about Comparing Two Populations.

14. Analysis of Variance.

15. Chi-Squared Tests.

16. Simple Linear Regression and Correlation.

17. Multiple Regression.

18. Model Building.

19. Nonparametric Statistics.

20. Time-Series Analysis and Forecasting.

21. Statistical Process Control.

22. Decision Analysis.

23. Conclusion.

Appendix A. Data File Sample Statistics.

Appendix B. Tables.

Appendix C. Answers to Selected Even-Numbered Exercises.

Index.

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