Essentials of Statistics for Business and Economics, 10/e (AE-Paperback)

●引人入勝的案例問題提供了額外的練習機會。本版中約有50個案例問題，讓學生有機會將所學知識付諸實踐。學生將處理更複雜的問題，分析更大的數據集，並根據分析結果準備管理報告。

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●信任的傑出作者團隊確保了最準確、經過驗證的基本概念呈現。本版的作者Jeffrey D. Camm、James J. Cochran、Michael J. Fry、Jeffrey W. Ohlmann、David R. Anderson、Dennis J. Sweeney和Thomas A. Williams是商業和統計領域的知名領導者和活躍顧問，他們無縫協作，提供了一個準確、現實世界的統計概念呈現，您可以信賴其準確性和全面性的引人入勝的內容。

●新的問題、案例和短篇故事使內容保持新鮮和時下。本版新增了100多個新問題和三個新案例。此外，作者還增加了三個新的實踐統計短篇故事，反映了統計學中的當前挑戰。

●引人入勝的例子融入了真實有意義的數據。超過100個新的例子和練習使用真實數據並參考及時的來源，使統計概念栩栩如生。作者們從《華爾街日報》、《今日美國》、《巴倫》等領先出版物使用的資料中提取數據。通過實際的研究和應用，作者們提供清晰的解釋，並創建演練，展示統計在當今商業和經濟中的多種用途。總共，本版提供了超過350個有用的例子和練習。

●新的學習目標引起學生對關鍵概念的關注。本版的新學習目標現在出現在每章的開頭，詳細解釋了每章涵蓋的關鍵概念。這些新的學習目標也與每個問題相對應，因此您可以輕鬆識別哪些問題涉及哪些學習目標，以進行有針對性的教學。

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●經過驗證的系統化方法強調經過驗證的方法和應用。學生首先建立計算基礎，掌握技巧的使用，然後再進行統計應用和對技巧價值的解釋。每個章節結束時的方法練習強調計算和公式的使用，而應用練習要求學生將他們對統計的了解應用於現實世界的問題。

●附錄和圖表突出了當今最新的專業軟件。本版軟件附錄中的逐步指導和所有以軟件輸出為特色的教科書圖表現在引用了Excel、JMP®學生版和R的最新版本（僅限在線）。學生通過使用這些受歡迎的專業統計分析軟件工具獲得重要的實踐經驗。

Jeffrey D. Camm is the Inmar Presidential Chair of Analytics and Senior Associate Dean of Business Analytics programs in the School of Business at Wake Forest University. Born in Cincinnati, Ohio, he holds a B.S. from Xavier University (Ohio) and a Ph.D. from Clemson University. Prior to joining the faculty at Wake Forest, Dr. Camm served on the faculty of the University of Cincinnati. He has also been a visiting scholar at Stanford University and a visiting professor of business administration at the Tuck School of Business at Dartmouth College. Dr. Camm has published more than 45 papers in the general area of optimization applied to problems in operations management and marketing. He has published his research in Science, Management Science, Operations Research, Interfaces and other professional journals. Dr. Camm was named the Dornoff Fellow of Teaching Excellence at the University of Cincinnati and he was the recipient of the 2006 INFORMS Prize for the Teaching of Operations Research Practice. A firm believer in practicing what he preaches, he has served as an operations research consultant to numerous companies and government agencies. From 2005 to 2010, Dr. Camm served as editor-in-chief of INFORMS Journal of Applied Analytics (formerly Interfaces). In 2017, he was named an INFORMS fellow.

James J. Cochran is Professor of Applied Statistics, the Rogers-Spivey Faculty Fellow and Associate Dean for Faculty and Research at the University of Alabama. Born in Dayton, Ohio, he earned his B.S., M.S., and M.B.A. degrees from Wright State University and his Ph.D. from the University of Cincinnati. Dr. Cochran has served at The University of Alabama since 2014 and has been a visiting scholar at Stanford University, Universidad de Talca, the University of South Africa and Pole Universitaire Leonard de Vinci. Dr. Cochran has published more than 45 papers in the development and application of operations research and statistical methods. He has published his research in Management Science, The American Statistician, Communications in Statistics-Theory and Methods, Annals of Operations Research, European Journal of Operational Research, Journal of Combinatorial Optimization, INFORMS Journal of Applied Analytics and Statistics and Probability Letters. He was the 2008 recipient of the INFORMS Prize for the Teaching of Operations Research Practice and the 2010 recipient of the Mu Sigma Rho Statistical Education Award. Dr. Cochran was elected to the International Statistics Institute in 2005 and named a fellow of the American Statistical Association in 2011. He received the Founders Award in 2014 and the Karl E. Peace Award in 2015 from the American Statistical Association. In 2017 he received the American Statistical Association’s Waller Distinguished Teaching Career Award and was named a fellow of INFORMS. In 2018 he received the INFORMS President’s Award. A strong advocate for effective statistics and operations research education as a means of improving the quality of applications to real problems, Dr. Cochran has organized and chaired teaching workshops throughout the world.

Michael J. Fry is Professor of Operations, Business Analytics and Information Systems and Academic Director of the Center for Business Analytics in the Carl H. Lindner College of Business at the University of Cincinnati. Born in Killeen, Texas, he earned a B.S. from Texas A&M University and his M.S.E. and Ph.D. from the University of Michigan. He has been at the University of Cincinnati since 2002, where he was previously department head. Dr. Fry has been named a Lindner Research Fellow. He has also been a visiting professor at the Samuel Curtis Johnson Graduate School of Management at Cornell University and the Sauder School of Business at the University of British Columbia. Dr. Fry has published more than 25 research papers in journals such as Operations Research, M&SOM, Transportation Science, Naval Research Logistics, IISE Transactions, Critical Care Medicine and INFORMS Journal of Applied Analytics (formerly Interfaces). His research interests are in applying quantitative management methods to the areas of supply chain analytics, sports analytics and public-policy operations. He has worked with many organizations for his research, including Dell, Inc., Starbucks Coffee Company, Great American Insurance Group, the Cincinnati Fire Department, the State of Ohio Election Commission, the Cincinnati Bengals and the Cincinnati Zoo and Botanical Garden. Dr. Fry was named a finalist for the Daniel H. Wagner Prize for Excellence in Operations Research Practice, and he has been recognized for both his research and teaching excellence at the University of Cincinnati.

Jeffrey W. Ohlmann is Associate Professor of Management Sciences and Huneke Research Fellow in the Tippie College of Business at the University of Iowa. Born in Valentine, Nebraska, he earned a B.S. from the University of Nebraska, and his M.S. and Ph.D. from the University of Michigan. He has been at the University of Iowa since 2003. Dr. Ohlmann’s research on the modeling and solution of decision-making problems has produced more than two dozen research papers in journals such as Operations Research, Mathematics of Operations Research, INFORMS Journal on Computing, Transportation Science, the European Journal of Operational Research and INFORMS Journal of Applied Analytics (formerly Interfaces). He has collaborated with companies such as Transfreight, LeanCor, Cargill, the Hamilton County Board of Elections as well as three National Football League franchises. Because of the relevance of his work to industry, he was bestowed the George B. Dantzig Dissertation Award and was recognized as a finalist for the Daniel H. Wagner Prize for Excellence in Operations Research Practice.

David R. Anderson is a leading author and professor emeritus of quantitative analysis in the College of Business Administration at the University of Cincinnati. Dr. Anderson has served as head of the Department of Quantitative Analysis and Operations Management and as associate dean of the College of Business Administration. He was also coordinator of the college’s first executive program. In addition to introductory statistics for business students, Dr. Anderson taught graduate-level courses in regression analysis, multivariate analysis and management science. He also taught statistical courses at the Department of Labor in Washington, D.C. Dr. Anderson has received numerous honors for excellence in teaching and service to student organizations. He is the co-author of ten well-respected textbooks related to decision sciences, and he actively consults with businesses in the areas of sampling and statistical methods. Born in Grand Forks, North Dakota, Dr. Anderson earned his B.S., M.S. and Ph.D. degrees from Purdue University.

Dennis J. Sweeney is professor emeritus of quantitative analysis and founder of the Center for Productivity Improvement at the University of Cincinnati. Born in Des Moines, Iowa, he earned a B.S.B.A. degree from Drake University and his M.B.A. and D.B.A. degrees from Indiana University, where he was an NDEA fellow. Dr. Sweeney has worked in the management science group at Procter & Gamble and has been a visiting professor at Duke University. He also served as head of the Department of Quantitative Analysis and served four years as associate dean of the College of Business Administration at the University of Cincinnati. Dr. Sweeney has published more than 30 articles and monographs in the area of management science and statistics. The National Science Foundation, IBM, Procter & Gamble, Federated Department Stores, Kroger and Cincinnati Gas & Electric have funded his research, which has been published in journals such as Management Science, Operations Research, Mathematical Programming and Decision Sciences. Dr. Sweeney has co-authored ten textbooks in the areas of statistics, management science, linear programming and production and operations management.

Jeffrey D. Camm是威克森林大學商學院的Inmar總統主席和商業分析課程的高級副院長。他出生於俄亥俄州辛辛那提市，擁有賽維爾大學（俄亥俄州）的學士學位和克萊姆森大學的博士學位。在加入威克森林大學教職之前，Camm博士曾在辛辛那提大學任教。他還曾在斯坦福大學擔任訪問學者，並在達特茅斯學院塔克商學院擔任商業管理訪問教授。Camm博士在優化應用於運營管理和市場營銷問題領域發表了45多篇論文。他的研究發表在《科學》、《管理科學》、《運營研究》、《界面》和其他專業期刊上。Camm博士曾被授予辛辛那提大學的Dornoff卓越教學研究員稱號，並獲得2006年INFORMS運營研究實踐教學獎。作為一個實踐自己教學理念的堅定信徒，他曾擔任多家公司和政府機構的運營研究顧問。從2005年到2010年，Camm博士擔任INFORMS應用分析期刊（前身為Interfaces）的主編。2017年，他被任命為INFORMS院士。

James J. Cochran是阿拉巴馬大學應用統計學教授，Rogers-Spivey教職研究員和教職員研究副院長。他出生於俄亥俄州代頓市，獲得萊特州立大學的學士、碩士和工商管理碩士學位，以及辛辛那提大學的博士學位。Cochran博士自2014年起在阿拉巴馬大學任職，並曾在斯坦福大學、塔爾卡大學、南非大學和康卡迪亞大學進行訪問學者研究。Cochran博士在運營研究和統計方法的發展和應用方面發表了45多篇論文。他的研究發表在《管理科學》、《美國統計學家》、《統計學與機率通訊》、《運營研究年鑒》、《歐洲運營研究期刊》、《組合優化期刊》、《INFORMS應用分析和統計學》以及《統計學和概率信函》等期刊上。他是2008年INFORMS運營研究實踐教學獎的獲獎者，以及2010年Mu Sigma Rho統計教育獎的獲獎者。Cochran博士於2005年當選國際統計學會會員，並於2011年成為美國統計學會院士。他於2014年獲得創始人獎和2015年獲得卡爾·E·皮斯獎，這兩個獎項都是由美國統計學會頒發的。2017年，他獲得美國統計學會的Waller杰出教學生涯獎，並被任命為INFORMS院士。2018年，他獲得了INFORMS主席獎。Cochran博士是有效統計和運營研究教育的堅定支持者，認為這是改善實際問題應用質量的手段，他組織和主持了世界各地的教學研討會。

Michael J. Fry是辛辛那提大學林德納商學院的運營、商業分析和信息系統教授，商業分析中心的學術主任。他出生於德克薩斯州基林市，獲得德克薩斯農工大學的學士學位和密歇根大學的碩士和博士學位。他自2002年起在辛辛那提大學任職，曾擔任系主任。Fry博士被任命為林德納研究研究員。他還曾在康奈爾大學塞繆爾·柯蒂斯·約翰遜研究生管理學院和英屬哥倫比亞大學Sauder商學院擔任訪問教授。Fry博士在《運營研究》、《M&SOM》、《Tra》等期刊上發表了25多篇研究論文。

1. Data and Statistics.
2. Descriptive Statistics: Tabular and Graphical Displays.
3. Descriptive Statistics: Numerical Measures.
4. Introduction to Probability.
5. Discrete Probability Distributions.
6. Continuous Probability Distributions.
7. Sampling and Sampling Distributions.
8. Interval Estimation.
9. Hypothesis Tests.
10. Inference about Means and Proportions with Two Populations.
11. Inferences about Population Variances.
12. Comparing Multiple Proportions, Test of Independence and Goodness of Fit.
13. Experimental Design and Analysis of Variance.
14. Simple Linear Regression.
15. Multiple Regression.
Appendix A: References and Bibliography.
Appendix B: Tables.
Appendix C: Summation Notation.
Appendix D: Microsoft Excel and Tools for Statistical Analysis.
Appendix E: Computing p-Values Using JMP and Excel.
Appendix F: Microsoft Excel Online and Tools for Statistical Analysis.
Appendix G: Solutions to Even-Numbered Exercises (Cengage eBook).

1. 數據與統計。
2. 描述性統計：表格和圖形展示。
3. 描述性統計：數值測量。
4. 概率入門。
5. 離散概率分佈。
6. 連續概率分佈。
7. 抽樣和抽樣分佈。
8. 區間估計。
9. 假設檢驗。
10. 關於兩個母體的均值和比例的推論。
11. 關於母體變異數的推論。
12. 比較多個比例、獨立性檢驗和適合度檢驗。
13. 實驗設計和變異數分析。
14. 簡單線性回歸。
15. 多元回歸。
附錄A：參考文獻和書目。
附錄B：表格。
附錄C：總和符號。
附錄D：Microsoft Excel和統計分析工具。
附錄E：使用JMP和Excel計算p值。
附錄F：Microsoft Excel Online和統計分析工具。
附錄G：偶數編號練習的解答（Cengage電子書）。