Statistics for Management and Economics, Abbreviated, 10/e (Hardcover)
暫譯: 管理與經濟學統計學（簡明版，第10版，精裝本）

Gerald Keller

Statistics for Management and Economics, Abbreviated, 10/e (Hardcover)

商品描述

  • Description
    Emphasizing applications over calculation, worldwide-bestseller STATISTICS FOR MANAGEMENT AND ECONOMICS, ABBREVIATED 10E demonstrates how vital statistical methods are for today's managers and economists−and teaches students how to apply these tools to real business problems. Written specifically for the one-term modern business statistics course, the text uses a unique three-step "ICI" approach to problem solving. This approach teaches students to IDENTIFY the correct statistical technique by focusing on the problem objective and data type, then COMPUTE the statistics (doing them by hand, using Excel® 2013, or using MINITAB 16), and ultimately INTERPRET results in the context of the problem. This also enhances student comprehension and skills while offering instructors maximum flexibility. Incorporating various functional areas of business, data-driven examples, exercises, and cases give students plenty of hands-on practice applying statistical applications used by marketing managers, financial analysts, accountants, economists, and others. Completely current, the ABBREVIATED 10e also includes updated figure and data tables, access to Data Analysis Plus via the textbook companion website, and Cengage Learning Testing Powered by Cognero−the ultimate online testing resource.
  • Features
    • Instructors can use the data sets for hundreds of additional examples and exercises.
    • "Do-It-Yourself Excel" subsections teach students how to compute confidence interval estimators and hypothesis tests on their own.
    • Available as an option for this text, Aplia™ for gives students an easy way to stay on top of coursework with regularly scheduled assignments and a full eBook, and allows you to easily set up a complete online learning solution without requiring a lot of setup and time.
    • Emphasis on identification and interpretation equips students with practical skills they can apply to real-world problems--whether your course uses manual or computer calculations.
    • Students have the opportunity to convert real data into information, and the optional use of the computer allows for larger and more realistic exercises and examples.
    • Numerous data files and corresponding problems ask students to interpret statistical results, giving them plenty of hands-on practice with data analysis and decision-making.
    ​New to this Edition
    • Reflecting the latest trends and developments from the field, STATISTICS FOR MANAGEMENT & ECONOMICS, ABBREVIATED, 10e is completely up to date and integrates new coverage and techniques from Excel® 2013 and MINITAB® 16−including numerous screenshots−throughout the text.
    • Revised end-of-chapter exercises provide multiple assignment options for instructors and new learning opportunities for students.
    • Updated figure and data tables include the most current data and information available.Providing a unique personal learning experience, the MindTap™ Reader available in Aplia or CengageNOW is an enhanced and interactive eBook to help students maximize their study time−and course success.
    • Delivering the ultimate testing resource, Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to author, edit, and manage test bank content from multiple Cengage Learning solutions; create various test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. The Cognero Test Bank content is tagged according to Tier I (Business Program Interdisciplinary Learning Outcomes) and Tier II (Business Statistics-specific) standards, topic, Bloom's Taxonomy, and difficulty level.

商品描述(中文翻譯)



  • 描述

    強調應用而非計算，全球暢銷書管理與經濟學統計學（簡編版）第10版展示了統計方法對於當今經理人和經濟學家的重要性，並教導學生如何將這些工具應用於實際商業問題。該書專為一學期的現代商業統計課程而寫，採用獨特的三步驟「ICI」問題解決方法。這種方法教導學生通過專注於問題目標和數據類型來識別正確的統計技術，然後計算統計數據（手動計算、使用Excel® 2013或使用MINITAB 16），最終在問題的背景下解釋結果。這也增強了學生的理解和技能，同時為教師提供最大的靈活性。結合商業的各個功能領域，數據驅動的範例、練習和案例為學生提供了大量的實踐機會，應用市場經理、財務分析師、會計師、經濟學家等所使用的統計應用。完全更新的簡編版第10版還包括更新的圖表和數據表，通過教科書伴隨網站訪問Data Analysis Plus，以及Cengage Learning Testing Powered by Cognero——終極的在線測試資源。


  • 特點

    • 教師可以使用數據集進行數百個額外的範例和練習。

    • 「自助Excel」子部分教導學生如何自行計算信賴區間估計量和假設檢定。

    • 作為本書的選項，Aplia™為學生提供了一種簡便的方法，讓他們能夠跟上課程進度，定期安排作業和完整的電子書，並允許您輕鬆設置完整的在線學習解決方案，而不需要大量的設置和時間。

    • 強調識別和解釋，使學生具備可以應用於現實問題的實用技能——無論您的課程使用手動計算還是計算機計算。

    • 學生有機會將真實數據轉換為信息，並且可選擇使用計算機進行更大且更現實的練習和範例。

    • 大量的數據文件和相應的問題要求學生解釋統計結果，為他們提供了大量的數據分析和決策的實踐機會。


    本版新特點


    • 反映該領域的最新趨勢和發展，管理與經濟學統計學（簡編版）第10版完全更新，並整合了Excel® 2013和MINITAB® 16的新內容和技術——包括大量的截圖——貫穿整本書。

    • 修訂的章末練習為教師提供了多種作業選擇，並為學生提供了新的學習機會。

    • 更新的圖表和數據表包括最新的數據和信息。提供獨特的個人學習體驗，MindTap™ Reader可在Aplia或CengageNOW中獲得，是一種增強和互動的電子書，幫助學生最大化他們的學習時間和課程成功。

    • 提供終極測試資源，Cengage Learning Testing Powered by Cognero是一個靈活的在線系統，允許您從多個Cengage Learning解決方案中創建、編輯和管理測試題庫內容；瞬間創建各種測試版本；並從您的學習管理系統、教室或任何您想要的地方發佈測試。Cognero測試題庫內容根據Tier I（商業計劃跨學科學習成果）和Tier II（商業統計特定）標準、主題、Bloom's Taxonomy和難度級別進行標記。



目錄大綱

  • Table of Contents
    1. What is Statistics?
    2. Graphical Descriptive Techniques I.
    3. Graphical Descriptive Techniques II.
    4. Numerical Descriptive Techniques.
    5. Data Collection and Sampling.
    6. Probability.
    7. Random Variables and Discrete Probability Distributions.
    8. Continuous Probability Distributions.
    9. Sampling Distributions.
    10. Introduction to Estimation.
    11. Introduction to Hypothesis Testing.
    12. Inference about a Population.
    13. Inference about Comparing Two Populations.
    14. Analysis of Variance.
    15. Chi-Squared Tests.
    16. Simple Linear Regression and Correlation.
    17. Multiple Regression.

    Appendix A: Data File Sample Statistics.
    Appendix B: Tables.
    Appendix C: Answers to Selected Even-Numbered Exercises.
    Index.

目錄大綱(中文翻譯)



  • Table of Contents

    1. What is Statistics?

    2. Graphical Descriptive Techniques I.

    3. Graphical Descriptive Techniques II.

    4. Numerical Descriptive Techniques.

    5. Data Collection and Sampling.

    6. Probability.

    7. Random Variables and Discrete Probability Distributions.

    8. Continuous Probability Distributions.

    9. Sampling Distributions.

    10. Introduction to Estimation.

    11. Introduction to Hypothesis Testing.

    12. Inference about a Population.

    13. Inference about Comparing Two Populations.

    14. Analysis of Variance.

    15. Chi-Squared Tests.

    16. Simple Linear Regression and Correlation.

    17. Multiple Regression.



    Appendix A: Data File Sample Statistics.

    Appendix B: Tables.

    Appendix C: Answers to Selected Even-Numbered Exercises.

    Index.

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