Digital Enablement: The Consumerizational and Transformational Effects of Digital Technology
暫譯: 數位賦能:數位科技的消費化與轉型影響

Pan, Shan-Ling, Mysore Seshadrinath, Sandeep

  • 出版商: World Scientific Pub
  • 出版日期: 2018-06-01
  • 售價: $5,070
  • 貴賓價: 9.5$4,817
  • 語言: 英文
  • 頁數: 348
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 9813209127
  • ISBN-13: 9789813209121
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This collection of papers from the Digital Enablement Conference 2016 aims to illustrate various aspects of the digital enablement phenomenon. Over the last two decades, advances in digital technology have fundamentally transformed the way we do business, work, and live. As new technologies emerge, they offer new possibilities for addressing increasingly complex economic and social problems.Digital enablement refers to the consumerizational and transformational roles of digital technology in driving business and social innovation, and has profound, multi-disciplinary implications. Some of these include: Facilitating new business models that transform the way firms transact, market, and engage with customers; providing new means of income generation for disadvantaged groups; and generating new means of social interaction, which empowers employees, customers, small businesses, and entire communities.This book introduces readers to case studies of digital enablement in business and society. It offers unique insights into the phenomenon from multiple contexts, giving readers a nuanced understanding of the roles digital enablement can play.

商品描述(中文翻譯)

這本來自2016年數位賦能大會的論文集旨在闡述數位賦能現象的各個方面。在過去的二十年中,數位技術的進步徹底改變了我們的商業、工作和生活方式。隨著新技術的出現,它們為解決日益複雜的經濟和社會問題提供了新的可能性。數位賦能指的是數位技術在推動商業和社會創新中的消費化和轉型角色,並具有深遠的多學科影響。其中一些包括:促進新的商業模式,改變企業交易、行銷和與客戶互動的方式;為弱勢群體提供新的收入來源;以及產生新的社交互動方式,賦予員工、客戶、小型企業和整個社區權力。本書向讀者介紹了商業和社會中數位賦能的案例研究,從多個背景提供對這一現象的獨特見解,使讀者對數位賦能所能扮演的角色有更細緻的理解。