商品描述
Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplines information excellence, solution leadership, collective intimacy, and accelerated innovation that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. * Operational excellence must now be complemented by information excellence leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization * Product leadership must be extended to solution leadership smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations * Customer intimacy is evolving to collective intimacy as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies * Traditional innovation is no longer enough accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.
商品描述(中文翻譯)
利用數位技術透過市場領先的流程、產品和服務、客戶關係及創新來實現競爭優勢。資訊科技如何促進競爭優勢？《數位紀律》詳細說明了四種策略，利用當今的數位技術來創造無與倫比的客戶價值。本書以非技術性語言描述了任何公司（無論大小）都可以使用的藍圖，以根據對現代數位巨頭（如 Amazon、Netflix 和 Uber）、知名企業（如 Burberry、GE、Nike 和 Procter & Gamble）以及較不知名的創新者（如 Alvio、Fruition Sciences、Opower 和 Quirky）的研究洞察來獲得或保持市場領導地位。公司可以通過四種數位紀律來發展競爭優勢：資訊卓越、解決方案領導、集體親密和加速創新，這些紀律利用雲計算、大數據和分析、行動及有線網絡、社交媒體和物聯網。這四種紀律擴展並更新了 Michael Treacy 和 Fred Wiersema 在其暢銷商業經典《市場領導者的紀律》中最初定義的運營卓越、產品領導和客戶親密的價值紀律。
* 運營卓越現在必須通過資訊卓越來補充，利用自動化、資訊、分析和複雜的算法使流程更快、更好且更具成本效益，無縫融合數位和實體世界，並通過如排放數據貨幣化等技術創造新收入。
* 產品領導必須擴展到解決方案領導，智能數位產品和服務範圍從風力發電機和可穿戴設備到連接的醫療保健，彼此相連，與雲服務、社交網絡和合作夥伴生態系統相連，專注於客戶成果並創造體驗和轉型。
* 客戶親密正在演變為集體親密，面對面的關係不僅上線，還被集體分析以提供個別針對的建議和個性化服務，範圍從書籍和電影到針對患者的療法。
* 傳統創新已不再足夠，加速創新超越開放創新，利用群眾外包、創意市場、創新網絡、挑戰和競賽經濟來顯著改善流程、產品和關係。
本書提供了一個策略框架、實證數據、案例研究、深入見解和實用步驟，供任何企業在當今數位時代遵循並獲得市場領導地位。它通過如遊戲化等技術來改善執行，並指出需要注意的陷阱，包括網絡安全、隱私和意外後果。《數位紀律》可以被現有公司或初創企業利用，以創新、數位化的價值主張顛覆既有的商業運作方式，並在當今數位時代的競爭市場中獲勝。
