Find Your Market-Oriented Competitive Advantage: A Toolkit for Strategy and Branding

Vierula, Markku

Find Your Market-Oriented Competitive Advantage: A Toolkit for Strategy and Branding
  • 出版商: Springer
  • 出版日期: 2024-09-29
  • 售價: $1,860
  • 貴賓價: 9.5 折 $1,767
  • 語言: 英文
  • 頁數: 145
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031716620
  • ISBN-13: 9783031716621

    • 海外代購書籍(需單獨結帳)

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商品描述

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.

Competitive advantages are created only by thinking in new way. By thinking what has not been thought.

商品描述(中文翻譯)

競爭優勢是成功策略的核心。然而，只有少數公司擁有競爭優勢。本書幫助企業創造競爭優勢。它將以產品和生產為導向的思維方式轉變為以市場為導向的思維方式。

競爭優勢僅通過以新方式思考來創造。通過思考那些尚未被思考的事物。

作者簡介

Markku Vierula, Executive MBA, is an author, consultant, lecturer, creative leader, entrepreneur, and board professional. He has had a successful career as a copywriter, creative director, member of management teams and boards of directors, founder, and owner of leading marketing agencies in Finland and around the world. Vierula's work has won numerous awards in both Finnish and international competitions. His long career in marketing agencies has given him the opportunity to gain a broad and comprehensive understanding of a wide range of industries, companies, professions, and cultures. Vierula is also the author of a marketing, sales, and communication integration book titled Suuri integraatiokirja - markkinointi, myynti ja viestintä (2014), which is used as a textbook for university courses.

作者簡介(中文翻譯)

Markku Vierula，擁有執行MBA學位，是一位作家、顧問、講師、創意領導者、企業家及董事會專業人士。他在芬蘭及全球的領先行銷機構中，擔任過文案撰寫、創意總監、管理團隊及董事會成員、創辦人及擁有者，並取得了成功的職業生涯。Vierula的作品在芬蘭及國際競賽中獲得了多項獎項。他在行銷機構的長期職業生涯，使他有機會對各種行業、公司、職業及文化有廣泛而全面的理解。Vierula也是一本名為《Suuri integraatiokirja - markkinointi, myynti ja viestinta》 (2014) 的行銷、銷售及溝通整合書籍的作者，該書被用作大學課程的教科書。

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