Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
暫譯: 像亞馬遜思考：50.5個成為數位領導者的想法

Rossman, John

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

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商品描述

The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to "think like Amazon" and succeed in the digital age. "What would Jeff do?" Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know "the secret" behind Amazon's historic success. In this step-by-step guide, he provides 50 1/2 answers drawn from his experience as an Amazon executive--and shows today's business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody's business. Learn how to:
-Move forward to get back to Day 1--and change the status quo.-Become a platform company--with the right platform strategy.-Create customer obsession--and grant your customers superpowers.-Experiment, fail, rinse, and repeat.-Decentralize your way to digital greatness.-Master the magic of small autonomous teams.-Avoid the trap of past positions.-Make better and faster decisions.-Use metrics to create a culture of accountability and innovation-Use AI and the Internet of Things to reinvent customer experiences.
In addition to these targeted strategies, you'll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You'll understand the unique mindset and inner workings that drive Amazon's operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you'll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know.
If you want to compete and win in the digital era, you have to Think Like Amazon.

商品描述(中文翻譯)

前亞馬遜高管約翰·羅斯曼（John Rossman）推出並擴展了亞馬遜市場，提供了如何「像亞馬遜一樣思考」並在數位時代成功的終極手冊。自從離開亞馬遜以來，他開始為初創公司和企業提供建議，並且被無數高管詢問「杰夫會怎麼做？」這個問題，想要了解亞馬遜歷史性成功背後的「秘密」。在這本逐步指南中，他提供了50個半答案，這些答案源自他作為亞馬遜高管的經驗，並向當今的商業領袖展示如何像亞馬遜一樣思考、像貝佐斯（Bezos）一樣制定策略，並以無與倫比的方式擊敗競爭對手。學習如何：

- 向前邁進，回到第一天——並改變現狀。
- 成為一個平台公司——擁有正確的平台策略。
- 創造顧客著迷——並賦予顧客超能力。
- 實驗、失敗、再試、重複。
- 以去中心化的方式實現數位卓越。
- 精通小型自主團隊的魔力。
- 避免過去職位的陷阱。
- 做出更好、更快的決策。
- 使用指標來創造問責和創新的文化。
- 利用人工智慧（AI）和物聯網（IoT）來重新定義顧客體驗。

除了這些針對性的策略外，您還將獲得一個難得的內部視角，了解杰夫·貝佐斯（Jeff Bezos）和亞馬遜如何以驚人的一致性來創新、探索新市場並激發新增長。您將理解驅動亞馬遜運營卓越的獨特心態和內部運作，從其自下而上的新數位市場方法到其對創新的非傳統態度。在這個過程中，您將學習到使亞馬遜在擁擠的數位世界中脫穎而出的具體改變遊戲規則的策略。這些包括可行的想法，您可以用來改變您的文化，將業務擴展到數位領域，並成為顧客所著迷的平台公司。羅斯曼還提供了對最新技術、電子商務行銷、線上文化和物聯網（IoT）顛覆的寶貴見解，這些只有亞馬遜內部人士才會知道。

如果您想在數位時代競爭並獲勝，您必須「像亞馬遜一樣思考」。

作者簡介

John Rossman was an executive at Amazon, where he launched and scaled the Marketplace business, which now accounts for more than 50 percent of all units sold at Amazon.com. He also led the enterprise services business, with responsibilities for Target.com, NBA.com, Toys R Us, and other top brands. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era. Rossman has worked with The Gates Foundation, Microsoft, Nordstrom, Target, Walmart, and many others. He is highly sought after for expert commentary regarding Amazon by global news media, such as the New York Times, CNBC, and Bloomberg, among others.

作者簡介(中文翻譯)

約翰·羅斯曼曾是亞馬遜的高管，他負責啟動並擴展了市場業務，該業務現在佔據了亞馬遜網站上銷售單位的50%以上。他還領導了企業服務業務，負責Target.com、NBA.com、玩具反斗城（Toys R Us）及其他頂級品牌。目前，他是羅斯曼夥伴公司（Rossman Partners）的負責人，這是一家專注於幫助客戶在數位時代成功和蓬勃發展的商業顧問公司。羅斯曼曾與比爾和梅琳達·蓋茨基金會（The Gates Foundation）、微軟（Microsoft）、諾德斯特龍（Nordstrom）、Target、沃爾瑪（Walmart）等多家公司合作。他在全球新聞媒體中備受追捧，經常提供有關亞馬遜的專家評論，包括《紐約時報》（New York Times）、CNBC和彭博社（Bloomberg）等。

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