Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World
暫譯: 探索元宇宙：Web 3.0 世界中的無限可能指南

Hackl, Cathy, Lueth, Dirk, Di Bartolo, Tommaso

Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World
  • 出版商: Wiley
  • 出版日期: 2022-05-03
  • 售價: $1,200
  • 貴賓價: 9.5 折 $1,140
  • 語言: 英文
  • 頁數: 272
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119898994
  • ISBN-13: 9781119898993
  • 相關分類: 大數據 Big-data、行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

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商品描述

Jump into the metaverse to connect with consumers and explore endless opportunities

Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture.

In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find:

  • Data and market analysis to erase any doubt that the metaverse is the next big thing.
  • Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more.
  • The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful.
  • A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets.
  • Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse.

An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.

商品描述(中文翻譯)

**跳入元宇宙以連接消費者並探索無限機會**

像之前的網際網路一樣，元宇宙是一個虛擬空間，將人們、公司和產品聚集在數位和現實環境中，以創造新的經濟機會。基礎已經奠定。進入這個領域的人和組織正在獲得寶貴的經驗，與客戶會面，開發收入來源，甚至塑造元宇宙文化。

在《導航元宇宙：Web 3.0 世界中無限商業可能性的指南》中，一組矽谷的思想領袖提供了一場開創性的討論，探討如何在這個快速變化的宇宙中找到合適的機會。您將探索從元宇宙基礎知識到策略，再到啟動您的第一個元宇宙項目的所有內容。在這本書中，您將發現：

- 數據和市場分析，消除對元宇宙是**下一個大事件**的任何懷疑。
- 有關元宇宙、元宇宙經濟、Web3 技術等的基礎知識。
- 元宇宙環境、商業、社區和數位產品之間的基本聯繫，使元宇宙經濟如此強大。
- 深入探討非同質化代幣（NFT）及如何充分利用這些資產。
- 幫助發現、培育、衡量和利用元宇宙創新的框架。

《導航元宇宙》是在線商業下一階段的重要分析，應該成為希望在新時代的在線商業和貿易中領導的企業家、高管和創新者的圖書館必備書籍。

作者簡介

CATHY HACKL is a globally renowned tech futurist and executive with extensive experience working with HTC VIVE, Magic Leap, and Amazon Web Services. She is the CEO of the Futures Intelligence Group.

DIRK LUETH is a serial entrepreneur and early adopter of blockchain technology as the co-founder and co-CEO of Upland. He has also co-founded European and US-based companies in the fintech and digital media spaces, including Financial Times Deutschland and Forbatec.

TOMMASO DI BARTOLO is a serial entrepreneur with two successful exits under his belt. He is a faculty member at UC Berkeley where he lectures about entrepreneurship and innovation. He is the author of How to Growth Hack Your Startup.

JOHN ARKONTAKY is a content creator and strategist. He has covered the technology industry as a writer, editor, and journalist. He works alongside industry leaders, managing thought leadership programs for leading tech companies.

作者簡介(中文翻譯)

CATHY HACKL 是一位全球知名的科技未來學家和高管，擁有與 HTC VIVE、Magic Leap 和 Amazon Web Services 合作的豐富經驗。她是 Futures Intelligence Group 的執行長。

DIRK LUETH 是一位連續創業家，也是區塊鏈技術的早期採用者，擔任 Upland 的共同創辦人和共同執行長。他還共同創辦了多家位於歐洲和美國的金融科技及數位媒體公司，包括 Financial Times Deutschland 和 Forbatec。

TOMMASO DI BARTOLO 是一位連續創業家，擁有兩次成功的退出經驗。他是加州大學伯克利分校的教職員，教授創業和創新相關課程。他是《How to Growth Hack Your Startup》的作者。

JOHN ARKONTAKY 是一位內容創作者和策略家。他作為作家、編輯和記者報導科技產業。他與行業領袖合作，管理領先科技公司的思想領導計畫。

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