Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World

Hackl, Cathy, Lueth, Dirk, Di Bartolo, Tommaso

Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World
  • 出版商: Wiley
  • 出版日期: 2022-05-03
  • 售價: $1,180
  • 貴賓價: 9.5 折 $1,121
  • 語言: 英文
  • 頁數: 272
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119898994
  • ISBN-13: 9781119898993
  • 相關分類: 大數據 Big-data、行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

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商品描述

Jump into the metaverse to connect with consumers and explore endless opportunities

Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture.

In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find:

  • Data and market analysis to erase any doubt that the metaverse is the next big thing.
  • Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more.
  • The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful.
  • A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets.
  • Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse.

An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.

商品描述(中文翻譯)

「跳入元宇宙，與消費者連結並探索無限機會」

元宇宙就像互聯網一樣，是一個虛擬空間，將人們、公司和產品聚集在一起，同時在數字和實體環境中創造新的經濟機會。基礎已經奠定。加入其中的人和組織正在獲得寶貴的經驗，與客戶接觸，開發收入來源，甚至塑造元宇宙文化。

在《航向元宇宙：在 Web 3.0 世界中無限商機的指南》中，一群矽谷思想領袖提供了一場開創性的討論，介紹如何在這個快速發展的宇宙中找到正確的機會。您將從元宇宙的基礎知識、策略到啟動您的第一個元宇宙項目進行探索。在這本書中，您將找到：

- 數據和市場分析，消除對元宇宙是下一個大事的任何疑慮。
- 關於元宇宙、元宇宙經濟、Web3技術等基礎知識。
- 元宇宙環境、企業、社區和數字產品之間的重要聯繫，使元宇宙經濟如此強大。
- 對非同質化代幣（NFT）的深入探討，以及如何充分利用這些資產。
- 幫助尋找、培養、衡量和利用元宇宙創新的框架。

《航向元宇宙》是關於網上商業下一階段的重要解析，適合企業家、高管和創新者的圖書館，他們希望在網上商業和商業貿易的新時代中引領潮流。

作者簡介

CATHY HACKL is a globally renowned tech futurist and executive with extensive experience working with HTC VIVE, Magic Leap, and Amazon Web Services. She is the CEO of the Futures Intelligence Group.

DIRK LUETH is a serial entrepreneur and early adopter of blockchain technology as the co-founder and co-CEO of Upland. He has also co-founded European and US-based companies in the fintech and digital media spaces, including Financial Times Deutschland and Forbatec.

TOMMASO DI BARTOLO is a serial entrepreneur with two successful exits under his belt. He is a faculty member at UC Berkeley where he lectures about entrepreneurship and innovation. He is the author of How to Growth Hack Your Startup.

JOHN ARKONTAKY is a content creator and strategist. He has covered the technology industry as a writer, editor, and journalist. He works alongside industry leaders, managing thought leadership programs for leading tech companies.

作者簡介(中文翻譯)

CATHY HACKL是一位全球知名的科技未來學家和高管，擁有與HTC VIVE、Magic Leap和Amazon Web Services合作的豐富經驗。她是Futures Intelligence Group的首席執行官。

DIRK LUETH是一位連續創業家，也是區塊鏈技術的早期採用者，擔任Upland的聯合創始人和聯合首席執行官。他還共同創辦了歐洲和美國的金融科技和數字媒體公司，包括Financial Times Deutschland和Forbatec。

TOMMASO DI BARTOLO是一位連續創業家，在他的履歷中有兩次成功的退出。他是加州大學伯克利分校的教職員，講授創業和創新課程。他是《How to Growth Hack Your Startup》的作者。

JOHN ARKONTAKY是一位內容創作者和策略師。他作為作家、編輯和記者，報導科技行業。他與行業領袖合作，管理領先科技公司的思想領導計劃。

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