Persuasive Technology: Using Computers to Change What We Think and Do (Paperback)
暫譯: 說服科技：利用電腦改變我們的思維與行為 (平裝本)
B.J. Fogg
- 出版商: Morgan Kaufmann
- 出版日期: 2002-12-16
- 售價: $2,390
- 貴賓價: 9.5 折 $2,271
- 語言: 英文
- 頁數: 312
- 裝訂: Paperback
- ISBN: 1558606432
- ISBN-13: 9781558606432
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商品描述
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies
商品描述(中文翻譯)
電腦能改變你的思考和行為嗎？它們能激勵你戒菸、說服你購買保險，或是讓你加入軍隊嗎？
「可以的，」斯坦福大學說服科技實驗室主任B.J. Fogg博士表示。Fogg創造了「Captology」這個詞（即「電腦作為說服技術」的縮寫），以涵蓋說服電腦的研究、設計和應用領域。在這本引人深思的書中，基於九年的Captology研究，Fogg博士揭示了網站、軟體應用程式和行動裝置如何被用來改變人們的態度和行為。技術設計師、行銷人員、研究人員、消費者——任何想要利用或僅僅理解互動技術的說服力的人，都會欣賞書中提供的引人入勝的見解和啟發性的例子。
說服技術可能是有爭議的——而且應該如此。誰將掌握這種數位影響力？其目的又是什麼？現在是時候審視這些議題並探索說服技術的原則，而B.J. Fogg已經撰寫了這本書作為你的指導。
* 充滿說服計算的關鍵術語定義
* 提供理解這一領域的框架
* 描述說服技術的真實例子
