Design for Emotion (Paperback)
暫譯: 情感設計 (平裝本)

Trevor van Gorp, Edie Adams

Design for Emotion (Paperback)
  • 出版商: Morgan Kaufmann
  • 出版日期: 2012-06-22
  • 定價: $1,225
  • 售價: 8.0 折 $980
  • 語言: 英文
  • 頁數: 217
  • 裝訂: Paperback
  • ISBN: 012386531X
  • ISBN-13: 9780123865311

    • 立即出貨 (庫存=1)

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商品描述

"Emotion is the heart and soul of every product we encounter. Van Gorp and Adams have written an essential guide to product design success that places emotion squarely in the middle of design practice where it belongs. Starting from well-grounded evidence, they distill emotional design into a set of fundamentals any designer would be wise to adopt. Whether you are a business leader, practitioner, or consumer, this book will change how you think about design."
- Ken Fry, Design Director, Artefact -

Creative professionals who design consumer products, entertainment, software, websites, marketing, and communications are beginning to appreciate the importance of evoking emotions and personality to capture viewers' attention and create satisfying experiences. Design for Emotion addresses the basic questions around designing emotional experiences; why, what, when, where and how do we design for emotion? With extensive real-world examples to help illustrate how emotion and personality are communicated through design, Design for Emotion isn't just another book on design theory - it's an imminently practical guide to applying and eliciting emotion in design.

Design for Emotion:
  • explains the relationship between emotions and product personalities
  • details the most important dimensions of a product's personality
  • examines models for understanding users' relationships with products
  • explores how to intentionally design product personalities 
  • provides extensive examples from the worlds of product, web and application design
  • includes a simple and effective model for creating more emotional designs
The book features interviews with Stephen P. Anderson, Aarron Walter, Marco van Hout, Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance products, websites and applications while improving user experience and increasing customer satisfaction. Design for Emotion will help you do a better job of communicating the emotions and personality that fit your client's message and brand values. 

Foreword by BJ Fogg,
Founder & Director, Stanford Persuasive Technology Lab 

商品描述(中文翻譯)

「情感是我們所接觸的每一個產品的核心與靈魂。Van Gorp 和 Adams 撰寫了一本關於產品設計成功的必備指南，將情感置於設計實踐的中心，這正是它應有的位置。從扎實的證據出發，他們將情感設計提煉成一套基本原則，任何設計師都應該明智地採納。無論你是商業領導者、實踐者還是消費者，這本書都將改變你對設計的思考方式。」

- Ken Fry, 設計總監, *Artefact*

創意專業人士在設計消費產品、娛樂、軟體、網站、行銷和溝通時，開始認識到喚起情感和個性的重要性，以吸引觀眾的注意並創造令人滿意的體驗。*Design for Emotion* 解答了設計情感體驗的基本問題；我們為何、何物、何時、何地及如何設計情感？書中提供了大量的實際案例，幫助說明情感和個性如何通過設計傳達，*Design for Emotion* 不僅僅是一本設計理論書籍 - 它是一個極具實用性的指南，幫助在設計中應用和引發情感。

*Design for Emotion:*
- 解釋情感與產品個性之間的關係
- 詳述產品個性最重要的維度
- 檢視理解用戶與產品關係的模型
- 探索如何有意識地設計產品個性
- 提供來自產品、網頁和應用設計領域的廣泛範例
- 包含一個簡單而有效的模型，以創造更具情感的設計

本書還包含了對 Stephen P. Anderson、Aarron Walter、Marco van Hout、Patrick W. Jordan 和 Trish Miner 的訪談，以及來自 Moni Wolf、Matt Pattison、Shayal Chhibber、Chris Fryer 和 Damian Smith 的案例研究。利用情感設計的力量來增強產品、網站和應用，同時改善用戶體驗並提高客戶滿意度。*Design for Emotion* 將幫助你更好地傳達符合客戶信息和品牌價值的情感與個性。

前言由 BJ Fogg 撰寫，
創始人兼主任，*Stanford Persuasive Technology Lab*

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