Disciplined Growth Strategies: Insights from the Growth Trajectories of Successful and Unsuccessful Companies
暫譯: 有紀律的成長策略：成功與失敗公司的成長軌跡洞察

Peter S. Cohan

Disciplined Growth Strategies: Insights from the Growth Trajectories of Successful and Unsuccessful Companies
  • 出版商: Apress
  • 出版日期: 2017-02-09
  • 售價: $2,200
  • 貴賓價: 9.5 折 $2,090
  • 語言: 英文
  • 頁數: 272
  • 裝訂: Paperback
  • ISBN: 1484224477
  • ISBN-13: 9781484224472

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商品描述

Accelerate your company's growth in a disciplined fashion. This book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth.

Drawing insights from case studies of successful and unsuccessful companies, strategy teacher and venture capitalist Peter Cohan models his systematic approach to brainstorming, evaluating, and implementing growth strategies across five dimensions: Customers, Geography, Products, Capabilities, Culture. He examines each of these five growth dimensions in turn, selecting and organizing his cases to compare the growth strategies deployed successfully and unsuccessfully by large and small companies along the given dimension. In each of his five dimensional chapters, the author derives from his case analyses the key principles and processes for creating and achieving faster growth.

Professor Cohan draws on a network of hundreds of founders, CEOs, and investors developed through his decades of consulting, authorship of 11 books, and over five years as a Forbes columnist. He shows through many compelling stories how leaders craft effective growth strategies.

 

Business leaders will learn the following lessons from this book:

• Achieving rapid but sustainable growth is a business leader’s most important responsibility – and leaders must approach this challenge with a mixture of vision, intellectual humility, and a willingness to experiment and learn from failure.
• The growth challenges facing companies that are currently growing quickly differ from the ones that stagnating or shrinking companies must overcome.
• Companies can achieve growth along one or more of the dimensions simultaneously – and they often expand geographically to customers in the same segments.
• Useful insights can emerge from comparing case studies of successful and unsuccessful companies pursuing similar growth strategies.
• Companies should select a growth strategy based on three factors: the attractiveness of the growth opportunity, the company’s capabilities to provide superior value to customers in the selected market, and the expected return on investment in the growth vector.
• Companies should select a growth strategy that best fits their capabilities and culture and they must enhance both to adapt to new growth opportunities.
 
WHO THIS BOOK IS FOR
The primary audience for this book is the people in companies who are responsible for growth: chief executive officers, chief marketing officers, chief product officers, heads of business development, product managers, sales people, and human resources managers.

商品描述(中文翻譯)

加速您公司的成長，以有紀律的方式進行。本書為大型和小型公司的領導者提供了一個經過驗證的綜合框架，以系統性地思考成長選項，並產生實用的策略以實現更快的成長。

本書從成功和失敗公司的案例研究中汲取見解，策略教師及風險投資家彼得·科漢（Peter Cohan）模型化了他系統性的方法，針對五個維度進行頭腦風暴、評估和實施成長策略：**客戶、地理、產品、能力、文化**。他逐一檢視這五個成長維度，選擇並組織案例，以比較大型和小型公司在特定維度上成功和不成功的成長策略。在每一個五維章節中，作者從案例分析中提煉出創造和實現更快成長的關鍵原則和過程。

科漢教授利用他數十年顧問經驗、11本書的著作以及超過五年的《福布斯》專欄作家的身份，建立了數百位創始人、首席執行官和投資者的網絡。他通過許多引人入勝的故事展示了領導者如何制定有效的成長策略。

商業領導者將從本書中學到以下幾個教訓：

• 實現快速但可持續的成長是商業領導者最重要的責任——領導者必須以願景、智識謙遜以及願意實驗和從失敗中學習的心態來面對這一挑戰。

• 目前快速成長的公司面臨的成長挑戰與停滯或縮減的公司必須克服的挑戰不同。

• 公司可以在一個或多個維度上同時實現成長——而且它們通常會在相同細分市場的客戶中地理擴展。

• 從比較追求相似成長策略的成功和失敗公司的案例研究中，可以產生有用的見解。

• 公司應根據三個因素選擇成長策略：成長機會的吸引力、公司在所選市場中為客戶提供卓越價值的能力，以及在成長向量上的預期投資回報。

• 公司應選擇最符合其能力和文化的成長策略，並必須增強這兩者以適應新的成長機會。

本書的主要讀者是負責公司成長的人士：首席執行官、首席行銷官、首席產品官、業務發展負責人、產品經理、銷售人員和人力資源經理。

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