Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion
暫譯: 擴展你的創業公司：掌握從創意到100億美元的四個階段
Cohan, Peter S.
- 出版商: Apress
- 出版日期: 2019-01-24
- 售價: $2,210
- 貴賓價: 9.5 折 $2,100
- 語言: 英文
- 頁數: 273
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1484243110
- ISBN-13: 9781484243114
海外代購書籍(需單獨結帳)
商品描述
Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes.
To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon.
What You'll Learn
Who This Book Is For
Entrepreneurs, aspiring CEOs, capital providers, and all other key stakeholders
To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon.
What You'll Learn
- Discover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling
- Read case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them
- Discover principles of successful scaling through comparisons of successful and less successful companies
- Use the Scaling Quotient to assess your startup's readiness to grow
- Follow a road map for turning your idea into a company that can change the world
Who This Book Is For
Entrepreneurs, aspiring CEOs, capital providers, and all other key stakeholders
商品描述(中文翻譯)
了解您的公司如何通過不僅開發新的增長向量，還適應其組織、文化和流程來加速增長。要從一個想法監督成長到一家年收入達數十億的公司，首席執行官必須重新塑造公司許多方面，以預期其收入不斷攀升。作者彼得·科漢（Peter Cohan）將帶您了解擴展的四個階段：贏得第一批客戶、建立可擴展的商業模式、快速實現流動性以及長期經營。
您將學到什麼
- 了解創始人如何通過管理組織變革來保持其首席執行官職位，以達到擴展的下一階段
- 閱讀案例研究，說明首席執行官如何制定增長策略、籌集資金、創造文化、建立組織、設定目標並管理流程以實現這些目標
- 通過比較成功和不太成功的公司，發現成功擴展的原則
- 使用擴展商數（Scaling Quotient）來評估您的初創企業的增長準備程度
- 遵循一個路線圖，將您的想法轉變為一個能夠改變世界的公司
本書適合誰
企業家、渴望成為首席執行官的人、資本提供者以及所有其他關鍵利益相關者
作者簡介
Peter S. Cohan is Lecturer of Strategy at Babson College. He teaches strategy and entrepreneurship to undergraduate and MBA students at Babson College. He is the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. He has completed over 150 growth strategy consulting projects for global technology companies and invested in seven startups--three of which were sold for over $2 billion. Peter has written 13 books and writes columns on entrepreneurship for Forbes, Inc, and The Worcester Telegram & Gazette. Prior to starting his firm, he worked as a case team leader for Harvard Business School professor Michael Porter's consulting firm and taught at MIT, Stanford, and the University of Hong Kong. Peter earned an MBA from Wharton, did graduate work in computer science at MIT, and holds a BS degree in Electrical Engineering from Swarthmore College.
作者簡介(中文翻譯)
彼得·S·科漢（Peter S. Cohan）是巴布森學院（Babson College）的戰略講師。他教授本科生和MBA學生有關戰略和創業的課程。他是彼得·S·科漢與夥伴公司（Peter S. Cohan & Associates）的創始合夥人，這是一家管理諮詢和風險投資公司。他已為全球科技公司完成超過150個成長戰略諮詢項目，並投資於七家初創公司，其中三家以超過20億美元的價格出售。彼得已撰寫13本書籍，並為《福布斯》（Forbes）、《Inc.》和《伍斯特電報與公報》（The Worcester Telegram & Gazette）撰寫創業專欄。在創辦自己的公司之前，他曾擔任哈佛商學院教授邁克爾·波特（Michael Porter）諮詢公司的案例團隊領導，並在麻省理工學院（MIT）、史丹佛大學（Stanford）和香港大學（University of Hong Kong）任教。彼得獲得了沃頓商學院（Wharton）的MBA學位，在麻省理工學院進行計算機科學的研究生學習，並持有斯沃斯莫爾學院（Swarthmore College）電機工程的學士學位。
