Startup Cities: Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It
暫譯: 創業城市:為何只有少數城市主導全球創業生態系統,以及其他城市應該如何應對

Peter S. Cohan

商品描述

This book offers a comprehensive model for explaining the success and failure of cities in nurturing startups, presents detailed case studies of how participants in that model help or hinder startup activity, and shows how to apply these lessons to boost local startup activity.

 

Startup Cities explains the factors that determine local startup success based on a detailed comparison of regional startup cities―pairing the most successful and less successful cities within regions along with insights and implications from case studies of each of the model’s elements. The book compares local city pairs, highlighting factors that distinguish successful from less successful cities and presents implications for stakeholders that arise from these principles.

Peter Cohan is a lecturer of Strategy at Babson College and one of the world’s leading authorities on regional startup ecosystems. Starting in 2012, he created and led Startup Strategy courses that explore four regional startup ecosystems―Hong Kong/Singapore, Israel, Paris, and Spain/Portugal. These courses are based on an original framework for evaluating why a few cities host most startup creation and the rest fail to do so. In running these courses, Peter has built a network of local policymakers, investors, entrepreneurs, and professors from which he draws practical insights for what distinguishes successful Startup Commons from their peers. The book provides vital benefits to these stakeholders.

 

 

 

 

What You’ll Learn

 

  • Local policymakers will know how to build a local team to set objectives for their local Startup Commons and develop a comprehensive strategy to realize those goals
  • Entrepreneurs will know how to choose where to locate their startups based on factors such as the supply and quality of talent―from chief marketing and technology officers to coders and sales people; quality of life, access to capital, customers, and mentors; and costs such as salary and real estate expense
  • University administrators and faculty will know how to take research out of their labs and house it in companies that can commercialize that research, create academic programs that will encourage more entrepreneurship among their students, and connect with local policymakers and capital providers to spur local startup activity
  • Capital providers will know how to scout out emerging startup cities where they can get access to the best investment opportunities at more favorable valuations and have greater influence on how the local startup scene evolves
Who This Book Is For
 
All key startup stakeholders, including local policymakers (mayors, directors of economic development, treasurers, controllers, presidents of regional chamber of commerce), entrepreneurs (CEOs, chief marketing officers, chief financial officers, chief HR officers, chief technology officers), universities (presidents; deans of faculty; provosts; professors of finance, management, and entrepreneurship; directors of international education), and capital providers (venture capital partners and associates, angel investors, bank loan officers, managers of accelerator operations)

 

商品描述(中文翻譯)

這本書提供了一個全面的模型,用於解釋城市在培育創業公司方面的成功與失敗,並呈現詳細的案例研究,說明該模型中的參與者如何幫助或阻礙創業活動,並展示如何應用這些教訓來促進當地的創業活動。

《創業城市》解釋了決定當地創業成功的因素,基於對區域創業城市的詳細比較——將最成功和較不成功的城市進行配對,並結合每個模型元素的案例研究所提供的見解和啟示。這本書比較了當地城市配對,突顯出成功城市與較不成功城市之間的區別因素,並提出這些原則對利益相關者的啟示。

彼得·科漢(Peter Cohan)是巴布森學院(Babson College)的戰略講師,也是全球區域創業生態系統的領先權威之一。自2012年起,他創建並主導了創業策略課程,探索四個區域創業生態系統——香港/新加坡、以色列、巴黎,以及西班牙/葡萄牙。這些課程基於一個原創框架,評估為何少數城市能夠主辦大多數創業活動,而其他城市則未能做到。在運行這些課程的過程中,彼得建立了一個由當地政策制定者、投資者、企業家和教授組成的網絡,從中獲取實用見解,以區分成功的創業共同體與其同行。這本書為這些利益相關者提供了重要的好處。

您將學到的內容:

- 當地政策制定者將知道如何建立一個當地團隊,以設定他們的創業共同體目標,並制定一個全面的策略來實現這些目標。
- 企業家將知道如何根據人才的供應和質量(從首席市場官和技術官到程式設計師和銷售人員)、生活品質、資本、客戶和導師的可獲得性,以及薪資和房地產費用等成本來選擇創業地點。
- 大學管理者和教職員將知道如何將研究成果從實驗室轉化為能夠商業化這些研究的公司,創建能夠鼓勵學生創業的學術項目,並與當地政策制定者和資本提供者建立聯繫,以促進當地創業活動。
- 資本提供者將知道如何尋找新興的創業城市,以便獲得最佳的投資機會,並在更有利的估值下獲得更大的影響力,從而影響當地創業生態的發展。

這本書的讀者對象:

所有關鍵的創業利益相關者,包括當地政策制定者(市長、經濟發展主任、財務主管、控制官、區域商會會長)、企業家(首席執行官、首席市場官、首席財務官、首席人力資源官、首席技術官)、大學(校長、院系主任、副校長、財務、管理和創業教授、國際教育主任)以及資本提供者(風險投資合夥人和助理、天使投資者、銀行貸款官、加速器運營經理)。

最後瀏覽商品 (20)