Appreneur: Secrets to Success in the App Store (Paperback)
暫譯: 應用創業者：在應用商店成功的秘訣 (平裝本)

Taylor Pierce

Appreneur: Secrets to Success in the App Store (Paperback)
  • 出版商: Apress
  • 出版日期: 2013-10-29
  • 售價: $1,620
  • 貴賓價: 9.5 折 $1,539
  • 語言: 英文
  • 頁數: 92
  • 裝訂: Paperback
  • ISBN: 1430264756
  • ISBN-13: 9781430264750

    • 海外代購書籍(需單獨結帳)

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商品描述

You are interested in making an app. You have read all of the stories of successful developers and appreneurs. You are determined to get a piece of the pie. The world of apps is the fastest growing market in the world today, and it is here to stay. The best part is you can get in on it! Now what if I told you that without the knowledge contained in this book the odds of you making a profit are slim to none? What if I also told you that you probably wouldn’t break even? There is more to apps than most people think. The average person assumes that if they make an app, they will instantly become a millionaire. The truth is without the knowledge from years of successes and failures, you just won’t know where to begin.









Appreneur book contains tips, tricks, secrets, and stories from the top developers, appreneurs, and companies from around the globe. After reading this book, you will have the knowledge to bring your idea to life, market it, promote it, and sell it in a way that would have otherwise been impossible.

What you’ll learn

  • How to start at the bottom and rise to the top
  • How to choose the right development and platform for you
  • How to create a market for yourself instead of playing the competition
  • How to generate revenue from various app business models available
  • How to figure out what's hot versus what's not
  • How to make the most of your advertising dollars
  • What is free to pay (F2P) model and how to take advantage of it
  • How to secure your rights and later sell your rights to cash out or "hit it big"
  • How to evolve with the app stores and keep piracy to a minimum

Who this book is for

This book is for aspiring indie mobile app developers, especially those who want to build and sell apps on Apple iTunes App Store.

Table of Contents

  1. Starting at the Bottom and Rising to the Top
  2. Choosing the Right Development Option for You
  3. Don't Compete in a Market; Create it
  4. Generating Revenue from Various Business Models
  5. Managing Users for Today for Success Tomorrow
  6. What's Hot and What's Not
  7. Making the Most of your Advertising Money
  8. Plan to Scale or Your App Will Fail
  9. Life Cycles of Apps
  10. Selling The Rights and Cashing Out
  11. Keeping Piracy to a Minimum
  12. Evolving with the App Store
  13. Appendix:  Guest Chapter by Appversal

商品描述(中文翻譯)

您對開發應用程式感興趣。您已經閱讀了所有成功開發者和應用創業者的故事。您決心要分一杯羹。應用程式的世界是當今世界上增長最快的市場，並且它將持續存在。最棒的是，您可以參與其中！那麼，如果我告訴您，沒有本書中的知識，您獲利的機會微乎其微，您會怎麼想？如果我還告訴您，您可能無法收支平衡呢？應用程式的世界比大多數人想像的要複雜得多。一般人假設如果他們開發一個應用程式，就會立即成為百萬富翁。事實是，沒有多年成功和失敗的知識，您根本不知道該從何開始。







Appreneur一書包含來自全球頂尖開發者、應用創業者和公司的技巧、竅門、秘密和故事。閱讀本書後，您將擁有將您的想法變為現實、推廣、宣傳和銷售的知識，這些在其他情況下將是不可能的。

您將學到什麼

  • 如何從底層開始，逐步上升到頂端
  • 如何選擇適合您的開發選項和平台
  • 如何為自己創造市場，而不是參與競爭
  • 如何從各種應用商業模式中產生收入
  • 如何判斷什麼是熱門，什麼不是
  • 如何充分利用您的廣告預算
  • 什麼是免費遊玩（F2P）模式，以及如何利用它
  • 如何保護您的權利，並在之後出售您的權利以獲利或「一舉成名」
  • 如何隨著應用商店的變化而演變，並將盜版降到最低

本書適合誰

本書適合有志於成為獨立移動應用開發者的人，特別是那些希望在Apple iTunes App Store上開發和銷售應用程式的人。

目錄


  1. 從底層開始，逐步上升到頂端

  2. 為您選擇合適的開發選項

  3. 不要在市場中競爭；創造市場

  4. 從各種商業模式中產生收入

  5. 為今天的用戶管理，為明天的成功鋪路

  6. 什麼是熱門，什麼不是

  7. 充分利用您的廣告預算

  8. 計劃擴展，否則您的應用將失敗

  9. 應用的生命週期

  10. 出售權利並獲利

  11. 將盜版降到最低

  12. 隨著應用商店的演變而演變

  13. 附錄：Appversal的客座章節

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