Android Apps Marketing: Secrets to Selling Your Android App (Paperback)
暫譯: Android 應用程式行銷:銷售您的 Android 應用程式的秘密 (平裝本)
Jeffrey Hughes
- 出版商: QUE
- 出版日期: 2010-09-30
- 售價: $875
- 貴賓價: 9.5 折 $831
- 語言: 英文
- 頁數: 304
- 裝訂: Paperback
- ISBN: 0789746336
- ISBN-13: 9780789746337
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相關分類:
Android、行銷/網路行銷 Marketing
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商品描述
The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps!
There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to
- Identify your app’s unique value, target audience, and total message
- Understand the Android Market’s dynamics
- Cut through clutter and get your app into the top selling categories
- Set the right price for your app and effectively sell its value
- Get reviewers to recommend your apps
- Write effective press releases
- Time your marketing and publicity for maximum effectiveness
- Blog about your app and get the attention of influential bloggers
- Use Facebook, Twitter, YouTube, and other social media to generate buzz
- Use promotions and cross-marketing just like professional marketers do
- Measure and improve your results with Android Analytics
- Generate a loyal audience that will buy your next app, too
- Earn steady revenue, build a brand, and make a real business out of app development
商品描述(中文翻譯)
《行銷您的 Android 應用程式的簡易、完整、逐步指南!》
銷售 Android 應用程式有巨大的利潤可圖!但隨著目前有超過 70,000 款應用程式可供選擇,僅僅將您的應用程式上架到 Android Market 已經不再足夠。您需要有效地行銷您的應用程式。對行銷不太了解?別擔心:這本書提供了您所需的所有逐步幫助。頂尖應用程式行銷顧問 Jeffrey Hughes 將引導您建立成功的行銷計畫、打造具競爭力的應用程式、選擇您的訊息、製造話題,並與實際會購買您應用程式的人建立聯繫。本書充滿了範例,讓 Android 應用程式行銷變得簡單!您將學會如何:
- 確定您應用程式的獨特價值、目標受眾和總體訊息
- 了解 Android Market 的動態
- 剪除雜訊,讓您的應用程式進入暢銷類別
- 為您的應用程式設定正確的價格並有效地銷售其價值
- 讓評論者推薦您的應用程式
- 撰寫有效的新聞稿
- 為最大效果安排您的行銷和宣傳時機
- 撰寫有關您應用程式的部落格文章,吸引有影響力的部落客
- 利用 Facebook、Twitter、YouTube 和其他社交媒體來製造話題
- 像專業行銷人員一樣使用促銷和交叉行銷
- 使用 Android Analytics 測量和改善您的結果
- 產生忠實的受眾,讓他們也購買您的下一款應用程式
- 獲得穩定的收入,建立品牌,並將應用程式開發變成真正的商業模式