Appreneur: Secrets to Success in the App Store (Paperback)

Taylor Pierce

Appreneur: Secrets to Success in the App Store (Paperback)
  • 出版商: Apress
  • 出版日期: 2013-10-29
  • 售價: $1,590
  • 貴賓價: 9.5 折 $1,511
  • 語言: 英文
  • 頁數: 92
  • 裝訂: Paperback
  • ISBN: 1430264756
  • ISBN-13: 9781430264750

    • 海外代購書籍(需單獨結帳)

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商品描述

You are interested in making an app. You have read all of the stories of successful developers and appreneurs. You are determined to get a piece of the pie. The world of apps is the fastest growing market in the world today, and it is here to stay. The best part is you can get in on it! Now what if I told you that without the knowledge contained in this book the odds of you making a profit are slim to none? What if I also told you that you probably wouldn’t break even? There is more to apps than most people think. The average person assumes that if they make an app, they will instantly become a millionaire. The truth is without the knowledge from years of successes and failures, you just won’t know where to begin.









Appreneur book contains tips, tricks, secrets, and stories from the top developers, appreneurs, and companies from around the globe. After reading this book, you will have the knowledge to bring your idea to life, market it, promote it, and sell it in a way that would have otherwise been impossible.

What you’ll learn

  • How to start at the bottom and rise to the top
  • How to choose the right development and platform for you
  • How to create a market for yourself instead of playing the competition
  • How to generate revenue from various app business models available
  • How to figure out what's hot versus what's not
  • How to make the most of your advertising dollars
  • What is free to pay (F2P) model and how to take advantage of it
  • How to secure your rights and later sell your rights to cash out or "hit it big"
  • How to evolve with the app stores and keep piracy to a minimum

Who this book is for

This book is for aspiring indie mobile app developers, especially those who want to build and sell apps on Apple iTunes App Store.

Table of Contents

  1. Starting at the Bottom and Rising to the Top
  2. Choosing the Right Development Option for You
  3. Don't Compete in a Market; Create it
  4. Generating Revenue from Various Business Models
  5. Managing Users for Today for Success Tomorrow
  6. What's Hot and What's Not
  7. Making the Most of your Advertising Money
  8. Plan to Scale or Your App Will Fail
  9. Life Cycles of Apps
  10. Selling The Rights and Cashing Out
  11. Keeping Piracy to a Minimum
  12. Evolving with the App Store
  13. Appendix:  Guest Chapter by Appversal

商品描述(中文翻譯)

你對開發一個應用程式感興趣。你已經閱讀了所有成功開發者和應用程式創業家的故事。你決心要分一杯羹。應用程式的世界是當今世界上增長最快的市場，而且它將持續存在。最好的部分是你可以參與其中！現在，如果我告訴你，如果沒有這本書中所包含的知識，你獲利的機會幾乎為零，你相信嗎？如果我還告訴你，你可能連本錢都回不來呢？應用程式比大多數人想像的更複雜。普通人認為，如果他們開發一個應用程式，他們就能立即成為百萬富翁。事實是，如果沒有多年的成功和失敗的經驗，你就不會知道從何處開始。

《Appreneur》這本書包含了來自全球頂尖開發者、應用程式創業家和公司的技巧、秘訣、祕密和故事。閱讀完這本書後，你將擁有將你的想法變為現實、市場推廣、宣傳和銷售的知識，否則這是不可能的。

你將學到什麼：
- 如何從底層開始並躋身於頂尖
- 如何選擇適合自己的開發和平台
- 如何創造自己的市場，而不是與競爭對手競爭
- 如何從各種可用的應用程式商業模式中產生收入
- 如何分辨熱門和不熱門的趨勢
- 如何充分利用你的廣告預算
- 什麼是免費付費（F2P）模式，以及如何利用它
- 如何保護你的權益，並在之後出售權益以獲得利潤或大賺一筆
- 如何與應用程式商店一起發展，並將盜版降至最低

這本書適合誰閱讀：
- 有志成為獨立移動應用程式開發者的人，尤其是那些想在蘋果iTunes應用程式商店上建立和銷售應用程式的人。

目錄：
1. 從底層開始並躋身於頂尖
2. 選擇適合自己的開發選項
3. 不要在市場競爭，創造市場
4. 從各種商業模式中產生收入
5. 管理今天的用戶，為明天的成功做準備
6. 熱門和不熱門的趨勢
7. 充分利用你的廣告預算
8. 規劃擴展，否則你的應用程式將失敗
9. 應用程式的生命周期
10. 出售權益和賺錢
11. 將盜版降至最低
12. 與應用程式商店一起發展
附錄：Appversal的客座章節

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