Management Information Systems: Managing the Digital Firm, 17/e (IE-Paperback)
暫譯: 管理資訊系統：數位企業的管理，第17版 (IE-平裝本)

本書序言

• Pearson eText - Enhances learning both in and out of the classroom. Students can highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated interactivities and Conceptual Animations bring concepts to life via My Lab or the app.
• New Conceptual Animations - Have author Ken Laudon walk students through three of the most important concepts in each chapter ( 45 total) using a contemporary animation platform. Available not only in the Pearson eText that lives in MyLab MIS but can also be purchased as a standalone eText.
• New Video Cases - Collections of video cases (two or more per chapter) and 6 additional instructional videos cover key concepts and experiences in the MIS world. The video cases illustrate how real-world corporations and managers are using information technology and systems. Each case is paired with a brief quiz. Video cases are listed at the beginning of each chapter.
• MIS Decision Simulations - Foster critical decision making skills with these interactive exercises that allow students to play the role of a manager and make business decisions.
• Chapter Warm Ups, Chapter Quizzes - These objective-based quizzes evaluate comprehension.
• Discussion Questions - Threaded discussion topics taken from the end of chapter encourage critical thinking.
• Excel & Access Grader Projects - Live in the application auto-graded Grader projects provided inside MyLab MIS to support classes covering Office tools. In addition, Hands-On MIS Projects from the book are also available.
• Running Case on Dirt Bikes USA provides additional hands-on projects for each chapter.
• Dynamic Study Modules help students study chapter topics and the language of MIS on their own by continuously assessing their knowledge application and performance in real time. These are available as graded assignments prior to class, and are accessible on smartphones, tablets, and computers.
• Learning Catalytics™ is a student response tool that helps you generate class discussion, customize your lecture, and promote peer-to-peer learning based on real-time analytics. Learning Catalytics uses students' devices to engage them in more interactive tasks.
• Learning Tracks: 38 Learning Tracks in MyLab MIS provide additional coverage of selected topics. (See pages 28 - 29 for list of Learning Tracks available.)

本書特色

Business-Driven with Real-World Business Cases and Examples
The text helps students see the direct connection between information systems and business performance. It describes the main business objectives driving the use of information systems and technologies in corporations all over the world: operational excellence, new products and services, customer and supplier intimacy, improved decision making, competitive advantage, and survival. In-text examples and case studies show students how specific companies use information systems to achieve these objectives. We use current (2020) examples from business and public organizations throughout the text to illustrate the important concepts in each chapter. Most of the case studies describe companies or organizations that are familiar to students, such as Facebook, Google, Amazon, PayPal, the Bel Group, and Deliveroo.
Hands-On Text Activities
Real-world business scenarios and data to learn firsthand what MIS is all about. These projects heighten student involvement in this exciting subject.
•Interactive Sessions. Tvvo short cases in each chapter have been redesigned as Interactive Sessions that can be used to stimulate student interest and active learning. Each case concludes with case study questions. The case study questions provide topics for discussion or written assignments.
•Hands-On MIS Projects. Every chapter concludes with a Hands-On MIS Projects section containing three types of projects: two Management Decision Problems; a hands-on application software exercise using Microsoft Excel, Access, or web page and blog creation tools; and a project that develops Internet business skills. Files for these projects are available in MyLab. As mentioned, the Dirt Bikes USA running case in MyLab MIS provides additional hands-on projects for each chapter.
•Collaboration and Tuamwork Projects. Each chapter features a collaborative project that encourages students working in teams to use Google Drive, Google Docs, or other open source collaboration tools. The first team project in Chapter 1 asks students to build a collaborative· Google site.