Essentials of MIS, 15/e (GE-Paperback)
暫譯: 管理資訊系統要素，第15版 (GE-平裝本)

Kenneth C. Laudon,Jane P. Laudon,Carol Guercio Traver

Essentials of MIS, 15/e (GE-Paperback)
  • 出版商: Pearson FT Press
  • 出版日期: 2024-01-01
  • 售價: $1,320
  • 貴賓價: 9.5 折 $1,254
  • 語言: 英文
  • 頁數: 535
  • ISBN: 1292450363
  • ISBN-13: 9781292450360

    • 立即出貨 (庫存 < 3)

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商品描述

Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text’s hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.

The 15th Edition features several new cases across the book and integrates new examples of today’s companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).

商品描述(中文翻譯)

《管理資訊系統要素》深入探討了當今企業如何利用資訊科技（IT）和系統來實現其目標。當前的真實案例展示了公司如何識別並解決關鍵的商業挑戰，並運用資訊系統（IS）和技術。這本書的實作方法旨在幫助您發展數位商業技能，並為您在管理資訊系統（MIS）行業的成功職業生涯做好準備。

第15版包含了多個新的案例，並整合了當今企業使用IT應用的最新範例。新增和擴展的主題包括區塊鏈與可持續性、冠狀病毒疫情對企業使用資訊系統的影響，以及環境、社會和治理（ESG）領導的資訊系統目標。

作者簡介

作者：Kenneth C. Laudon
現職：New York University

作者：Jane P. Laudon
現職：Azimuth Information Systems

作者：Carol Guercio Traver
現職：Azimuth Interactive, Inc.

作者簡介(中文翻譯)

作者：Kenneth C. Laudon
現職：紐約大學

作者：Jane P. Laudon
現職：Azimuth Information Systems

作者：Carol Guercio Traver
現職：Azimuth Interactive, Inc.

目錄大綱

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
Ch 4 Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 5 IT Infrastructure: Hardware and Software
Ch 6 Foundations of Business Intelligence: Databases and Information Management
Ch 7 Telecommunications, the Internet, and Wireless Technology
Ch 8 Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch10 E-commerce: Digital Markets, Digital Goods
Ch11 Improving Decision Making and Managing Artificial Intelligence

PART VI: BUILDING AND MANAGING SYSTEMS
Ch12 Making the Business Case for Information Systems and Managing Projects

目錄大綱(中文翻譯)

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE

Ch 1 Business Information Systems in Your Career

Ch 2 Global E-business and Collaboration

Ch 3 Achieving Competitive Advantage with Information Systems

Ch 4 Ethical and Social Issues in Information Systems



PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE

Ch 5 IT Infrastructure: Hardware and Software

Ch 6 Foundations of Business Intelligence: Databases and Information Management

Ch 7 Telecommunications, the Internet, and Wireless Technology

Ch 8 Securing Information Systems



PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE

Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Ch10 E-commerce: Digital Markets, Digital Goods

Ch11 Improving Decision Making and Managing Artificial Intelligence



PART VI: BUILDING AND MANAGING SYSTEMS

Ch12 Making the Business Case for Information Systems and Managing Projects

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