Essentials of MIS, 15/e (GE-Paperback)

Name: Essentials of MIS, 15/e (GE-Paperback)
Price: 1254 TWD
Availability: InStock
Author: Kenneth C. Laudon,Jane P. Laudon,Carol Guercio Traver
ISBN: 1292450363

Kenneth C. Laudon,Jane P. Laudon,Carol Guercio Traver

出版商: Pearson FT Press
出版日期: 2024-01-01
售價: $1,320
貴賓價: 9.5 折 $1,254
語言: 英文
頁數: 535
ISBN: 1292450363
ISBN-13: 9781292450360

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商品描述

Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text’s hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.

The 15th Edition features several new cases across the book and integrates new examples of today’s companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).

商品描述(中文翻譯)

《MIS基礎》深入探討現今企業如何運用資訊科技和系統實現目標。透過實際案例，展示企業如何運用資訊系統和技術解決關鍵商業挑戰。本書以實踐為導向，旨在幫助讀者培養數位商業技能，為在MIS行業取得成功的職業生涯做好準備。

第15版新增了多個案例，並整合了當今企業運用資訊科技的新例子。新增和擴展的主題包括區塊鏈和可持續性，冠狀病毒大流行對資訊系統商業應用的影響，以及環境、社會和公司治理領導力（ESG）的資訊系統目標。

作者簡介

作者：Kenneth C. Laudon
現職：New York University

作者：Jane P. Laudon
現職：Azimuth Information Systems

作者：Carol Guercio Traver
現職：Azimuth Interactive, Inc.

作者簡介(中文翻譯)

作者：Kenneth C. Laudon
現職：紐約大學

作者：Jane P. Laudon
現職：Azimuth Information Systems

作者：Carol Guercio Traver
現職：Azimuth Interactive, Inc.

目錄大綱

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
Ch 4 Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 5 IT Infrastructure: Hardware and Software
Ch 6 Foundations of Business Intelligence: Databases and Information Management
Ch 7 Telecommunications, the Internet, and Wireless Technology
Ch 8 Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch10 E-commerce: Digital Markets, Digital Goods
Ch11 Improving Decision Making and Managing Artificial Intelligence

PART VI: BUILDING AND MANAGING SYSTEMS
Ch12 Making the Business Case for Information Systems and Managing Projects