Business Research Methods, 14/e (Paperback)
暫譯: 商業研究方法，第14版（平裝本）

Pamela S. Schindler

Business Research Methods, 14/e (Paperback)
  • 出版商: 華泰
  • 出版日期: 2022-01-01
  • 售價: $1,480
  • 貴賓價: 9.8 折 $1,450
  • 語言: 英文
  • 頁數: 624
  • ISBN: 1264704658
  • ISBN-13: 9781264704651

    • 下單後立即進貨 (約5~7天)

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商品描述

Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

商品描述(中文翻譯)

《商業研究方法，第14版》包含獨立的章節，反映了研究行業的實踐，並使用來自各個商業領域的真實範例。Schindler 與二十多位行業研究人員合作，撰寫了一本真實世界的研究方法書，區分大數據分析和小數據，並強調決策過程。她優雅地涵蓋了倫理問題及其解決方案，並增加了對過程模型、抽樣方法和數據準備的更多內容。考慮到學生的不同學習風格，Schindler 通過使用文中展示、加粗的關鍵術語、概念照片以及每章的研究思想領袖引用，為視覺和口頭學習者提供了適當的提示。她還使用了各種中期的 GreenBook 研究行業趨勢（GRIT）報告來指導本次修訂的研究。最新的 GRIT 報告基於有史以來對研究供應商和用戶進行的最大規模研究。自動化和隱私是 GRIT 中的熱門話題，因此她在第14版中增加了這兩個主題的內容。本版可通過數位平台 McGraw Hill Connect 購買，該平台提供一個高度可靠且易於使用的作業和學習管理解決方案，嵌入學習科學和獲獎的自適應工具，以改善學生的學習成果。

作者簡介

作者：Pamela S. Schindler
現職：Wittenberg University

作者簡介(中文翻譯)

作者：Pamela S. Schindler
現職：維滕堡大學

目錄大綱

PART I: BUILDING THE FOUNDATION FOR RESEARCH
Ch 1 Research Foundations and Fundamentals
Ch 2 The Research Process: An Overview
Ch 3 Stage 1: Clarify the Research Question

PART II: THE DESIGN OF BUSINESS RESEARCH
Ch 4 Stage 2: Research Design: An Overview
Ch 5 Stage 2: Sampling Design
Ch 6 Stage 2: Data Collection Design: Qualitative Research
Ch 7 Stage 2: Data Collection Design: Observation Research
Ch 8 Stage 2: Data Collection Design: Experiments
Ch 9 Stage 2: Data Collection Design: Survey Research

PART III: MEASUREMENT
Ch10 Stage 3: Measurement Foundations
Ch11 Stage 3: Measurement Questions
Ch12 Stage 3: Measurement Instruments

PART IV: COLLECT, PREPARE, AND EXAMINE THE DATA
Ch13 Stage 3: Collect, Prepare, and Examine Data

PART V: ANALYZE AND INTERPRET DATA
Ch14 Stage 4: Hypothesis Testing
Ch15 Stage 4: Measures of Association

PART VI: STAGE 5: REPORT THE RESEARCH
Ch16 Stage 5: Research Reports: Supported Insights and Recommendations

PART VII: RESEARCH PROJECT OVERVIEW
Ch17 An Integrated Example

目錄大綱(中文翻譯)

PART I: BUILDING THE FOUNDATION FOR RESEARCH

Ch 1 Research Foundations and Fundamentals

Ch 2 The Research Process: An Overview

Ch 3 Stage 1: Clarify the Research Question



PART II: THE DESIGN OF BUSINESS RESEARCH

Ch 4 Stage 2: Research Design: An Overview

Ch 5 Stage 2: Sampling Design

Ch 6 Stage 2: Data Collection Design: Qualitative Research

Ch 7 Stage 2: Data Collection Design: Observation Research

Ch 8 Stage 2: Data Collection Design: Experiments

Ch 9 Stage 2: Data Collection Design: Survey Research



PART III: MEASUREMENT

Ch10 Stage 3: Measurement Foundations

Ch11 Stage 3: Measurement Questions

Ch12 Stage 3: Measurement Instruments



PART IV: COLLECT, PREPARE, AND EXAMINE THE DATA

Ch13 Stage 3: Collect, Prepare, and Examine Data



PART V: ANALYZE AND INTERPRET DATA

Ch14 Stage 4: Hypothesis Testing

Ch15 Stage 4: Measures of Association



PART VI: STAGE 5: REPORT THE RESEARCH

Ch16 Stage 5: Research Reports: Supported Insights and Recommendations



PART VII: RESEARCH PROJECT OVERVIEW

Ch17 An Integrated Example

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