International Business: Competing in the Global Marketplace, 14/e (Paperback)
暫譯: 國際商務：在全球市場競爭，第14版（平裝本）

Charles W. L. Hill

International Business: Competing in the Global Marketplace, 14/e (Paperback)
  • 出版商: McGraw-Hill Education
  • 出版日期: 2022-07-06
  • 售價: $1,680
  • 貴賓價: 9.8 折 $1,646
  • 語言: 英文
  • 頁數: 704
  • ISBN: 1265038546
  • ISBN-13: 9781265038540

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商品描述

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.

商品描述(中文翻譯)

自推出以來，《國際商業：在全球市場競爭》（International Business: Competing in the Global Marketplace）由查爾斯·W.L.·希爾（Charles W.L. Hill，華盛頓大學）所著，已成為市場的定義標準，是本科及研究生階段國際商業的可靠選擇。第14版提供了一個完整的解決方案，具有相關性（及時、全面）、實用性（專注於概念的應用）、整合性（主題的整合進展）以及市場上最新的內容。

作者簡介

作者：Charles W. L. Hill
現職：University of Washington

作者簡介(中文翻譯)

作者：Charles W. L. Hill
現職：華盛頓大學

目錄大綱

PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization

PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability

PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration

PART IV: THE GLOBAL MONETARY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System
Ch12 The Global Capital Market

PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS
Ch13 The Strategy of International Business
Ch14 The Organization of International Business
Ch15 Entering Developed and Emeging Markets

PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch16 Exporting, Importing, and Countertrade
Ch17 Global Production and Supply Chain Management
Ch18 Global Marketing and Business Analytics
Ch19 Global Human Resource Management
Ch20 Accounting and Finance in the International Business

PART VII: INTEGRATIVE CASES

目錄大綱(中文翻譯)

PART I: INTRODUCTION AND OVERVIEW

Ch 1 Globalization



PART II: NATIONAL DIFFERENCES

Ch 2 National Differences in Political, Economic, and Legal Systems

Ch 3 National Differences in Economic Development

Ch 4 Differences in Culture

Ch 5 Ethics, Corporate Social Responsibility, and Sustainability



PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT

Ch 6 International Trade Theory

Ch 7 Government Policy and International Trade

Ch 8 Foreign Direct Investment

Ch 9 Regional Economic Integration



PART IV: THE GLOBAL MONETARY SYSTEM

Ch10 The Foreign Exchange Market

Ch11 The International Monetary System

Ch12 The Global Capital Market



PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS

Ch13 The Strategy of International Business

Ch14 The Organization of International Business

Ch15 Entering Developed and Emeging Markets



PART VI: INTERNATIONAL BUSINESS FUNCTIONS

Ch16 Exporting, Importing, and Countertrade

Ch17 Global Production and Supply Chain Management

Ch18 Global Marketing and Business Analytics

Ch19 Global Human Resource Management

Ch20 Accounting and Finance in the International Business



PART VII: INTEGRATIVE CASES

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