Global Business Today (2024 Release), 13/e (Paperback)
暫譯: 全球商業概論（2024年版），第13版（平裝）

Charles W. L. Hill

Global Business Today (2024 Release), 13/e (Paperback)
  • 出版商: McGraw-Hill Education
  • 出版日期: 2024-11-01
  • 售價: $1,680
  • 貴賓價: 9.8 折 $1,646
  • 語言: 英文
  • 頁數: 586
  • ISBN: 1266932593
  • ISBN-13: 9781266932595

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商品描述

Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following: 1.Incorporate new insights from scholarly research. 2.Make sure the content covers all appropriate issues. 3.Make sure the text is up to date with current events, statistics, and examples. 4.Add new and insightful opening and closing cases in most chapters. 5.Incorporate global EDGE™ features in every chapter. 6.Connect every chapter to a focus on managerial implications.

商品描述(中文翻譯)

《全球商業今日》為國際商業課程（包括本科及研究生層級）設定了標準。它具有相關性（及時、全面）、實用性（專注於概念的應用）和整合性（各章節之間的邏輯流暢）。過去版本的成功基於融入前沿研究、使用最新的範例和統計數據來說明全球趨勢和企業策略，以及在適當理論的背景下討論時事。基於這些優勢，2024年版專注於以下幾點：1. 融入學術研究的新見解。2. 確保內容涵蓋所有相關議題。3. 確保文本與當前事件、統計數據和範例保持最新。4. 在大多數章節中新增具有洞察力的開場和結尾案例。5. 在每一章中融入全球EDGE™特徵。6. 將每一章與管理意涵的重點相連結。

作者簡介

作者：Charles W. L. Hill
現職：University of Washington

作者簡介(中文翻譯)

作者：Charles W. L. Hill
現職：華盛頓大學

目錄大綱

PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization

PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability

PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration

PART IV: THE GLOBAL MONETARY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System

PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS
Ch12 The Strategy of International Business
Ch13 Entering Developed and Emerging Markets

PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch14 Exporting, Importing, and Countertrade
Ch15 Global Production and Supply Chain Management
Ch16 Global Marketing and Business Analytics
Ch17 Global Human Resource Management

目錄大綱(中文翻譯)

PART I: INTRODUCTION AND OVERVIEW

Ch 1 Globalization



PART II: NATIONAL DIFFERENCES

Ch 2 National Differences in Political, Economic, and Legal Systems

Ch 3 National Differences in Economic Development

Ch 4 Differences in Culture

Ch 5 Ethics, Corporate Social Responsibility, and Sustainability



PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT

Ch 6 International Trade Theory

Ch 7 Government Policy and International Trade

Ch 8 Foreign Direct Investment

Ch 9 Regional Economic Integration



PART IV: THE GLOBAL MONETARY SYSTEM

Ch10 The Foreign Exchange Market

Ch11 The International Monetary System



PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS

Ch12 The Strategy of International Business

Ch13 Entering Developed and Emerging Markets



PART VI: INTERNATIONAL BUSINESS FUNCTIONS

Ch14 Exporting, Importing, and Countertrade

Ch15 Global Production and Supply Chain Management

Ch16 Global Marketing and Business Analytics

Ch17 Global Human Resource Management

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