Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management
暫譯: 策略智慧:商業智慧、競爭智慧與知識管理
Liebowitz, Jay
- 出版商: Auerbach Publication
- 出版日期: 2019-09-23
- 售價: $2,830
- 貴賓價: 9.5 折 $2,689
- 語言: 英文
- 頁數: 242
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0367391015
- ISBN-13: 9780367391010
海外代購書籍(需單獨結帳)
商品描述
Strategic intelligence (SI) has mostly been used in military settings, but its worth goes well beyond that limited role. It has become invaluable for improving any organization's strategic decision making process. The author of Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management recognizes synergies among component pieces of strategic intelligence, and demonstrates how executives can best use this internal and external information toward making better decisions.
Divided into two major parts, the book first discusses the convergence of knowledge management (KM), business intelligence (BI), and competitive intelligence (CI) into what the author defines as strategic intelligence. The second part of the volume describes case studies written by recognized experts in the fields of KM, BI, and CI. The case studies include strategic scenarios at Motorola, AARP, Northrop Grumman, and other market leaders.
About the Editor
Jay Liebowitz, D.Sc., is a full professor in the Graduate Division of Business and Management and program director for the Graduate Certificate in Competitive Intelligence at Johns Hopkins University.
The first knowledge management officer at NASA Goddard Space Flight Center, he also served as the Robert W. Deutsch Distinguished Professor of Information Systems at the University of Maryland-Baltimore County, professor of Management Science at George Washington University, and Chaired Professor of Artificial Intelligence (AI) at the U.S. Army War College. A founder and chairperson of The World Congress on Expert Systems, he is a Fulbright Scholar, IEEE-USA Federal Communications Commission Executive Fellow, and Computer Educator of the Year (International Association for Computer Information Systems).
商品描述(中文翻譯)
策略智慧(Strategic Intelligence, SI)主要在軍事環境中使用,但其價值遠不止於此。它對於改善任何組織的戰略決策過程變得不可或缺。《策略智慧:商業智慧、競爭智慧與知識管理》的作者認識到策略智慧各組成部分之間的協同效應,並展示高層管理者如何最佳利用這些內部和外部資訊來做出更好的決策。
本書分為兩個主要部分,首先討論知識管理(Knowledge Management, KM)、商業智慧(Business Intelligence, BI)和競爭智慧(Competitive Intelligence, CI)如何融合成作者所定義的策略智慧。該卷的第二部分描述了由知名專家撰寫的案例研究,這些專家在KM、BI和CI領域具有豐富的經驗。案例研究包括摩托羅拉(Motorola)、美國退休人員協會(AARP)、諾斯羅普·格魯曼(Northrop Grumman)及其他市場領導者的戰略情境。
編輯介紹
Jay Liebowitz, D.Sc.,是約翰霍普金斯大學商業與管理研究所的全職教授及競爭智慧研究生證書課程的項目主任。他是NASA戈達德太空飛行中心的首位知識管理官,曾擔任馬里蘭大學巴爾的摩縣分校的羅伯特·W·德意志信息系統傑出教授、喬治華盛頓大學的管理科學教授,以及美國陸軍戰爭學院的人工智慧(AI)講座教授。他是世界專家系統大會的創始人及主席,並且是富布萊特學者、IEEE-USA聯邦通信委員會執行研究員,以及國際計算機信息系統協會的年度計算機教育者。