Data Analytics Applications in Gaming and Entertainment
暫譯: 遊戲與娛樂中的數據分析應用
Wallner, Gunter
- 出版商: Auerbach Publication
- 出版日期: 2019-06-28
- 售價: $4,910
- 貴賓價: 9.5 折 $4,665
- 語言: 英文
- 頁數: 284
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1138104434
- ISBN-13: 9781138104433
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相關分類:
Data Science
海外代購書籍(需單獨結帳)
相關主題
商品描述
Over the last decade big data and data mining has received growing interest and importance in game production to process and draw actionable insights from large volumes of player-related data in order to inform game design, to ensure customer satisfaction, to maximize revenues, and to drive technical innovation. This volume seeks to provide a comprehensive overview of data mining applications pertaining to various aspects of game production, including game analytics, games user research, and artificial intelligence. It covers topics such as player behavior analysis and profiling, retention analysis, visualization, as well as data-driven artificial intelligence and content generation.
商品描述(中文翻譯)
在過去十年中，大數據和資料挖掘在遊戲製作中受到越來越多的關注和重視，旨在處理和提取大量與玩家相關的數據，以便為遊戲設計提供資訊、確保客戶滿意度、最大化收益並推動技術創新。本書旨在提供與遊戲製作各個方面相關的資料挖掘應用的全面概述，包括遊戲分析、遊戲用戶研究和人工智慧。內容涵蓋玩家行為分析與輪廓分析、留存分析、視覺化，以及數據驅動的人工智慧和內容生成等主題。
作者簡介
Günter Wallner is Assistant Professor at the Eindhoven University of Technology and Senior Scientist at the University of Applied Arts Vienna. He holds a doctorate degree in natural sciences from the University of Applied Arts Vienna and a diploma degree in computer science from the Vienna University of Technology. His research interests lie at the intersection of games user research, data analytics, and information visualization. His work particularly centers on understanding player behavior in games and on researching methods to explore and communicate the collected data to derive actionable insights for game design and development. As a leading expert in game-data visualization, he is developing novel visualizations to support the analysis of the increasingly large-scale player behavioral datasets. Günter is an active member of the games research community, has published more than 60 peer-reviewed articles, and has received various awards and recognitions for his work on games.
作者簡介(中文翻譯)
古恩特·瓦爾納是埃因霍溫科技大學的助理教授及維也納應用藝術大學的高級科學家。他擁有維也納應用藝術大學的自然科學博士學位以及維也納科技大學的計算機科學學位。他的研究興趣位於遊戲用戶研究、數據分析和信息可視化的交叉領域。他的工作特別集中在理解遊戲中的玩家行為，以及研究探索和傳達所收集數據的方法，以便為遊戲設計和開發提供可行的見解。作為遊戲數據可視化的領先專家，他正在開發新穎的可視化工具，以支持對日益龐大的玩家行為數據集的分析。古恩特是遊戲研究社群的活躍成員，已發表超過60篇經過同行評審的文章，並因其在遊戲領域的工作獲得各種獎項和認可。
