The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits (Hardcover) (大數據驅動的商業:如何利用大數據贏得客戶、超越競爭對手並提升利潤)
Russell Glass, Sean Callahan
- 出版商: Wiley
- 出版日期: 2014-11-24
- 定價: $990
- 售價: 2.0 折 $199
- 語言: 英文
- 頁數: 224
- 裝訂: Hardcover
- ISBN: 1118889800
- ISBN-13: 9781118889800
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相關分類:
大數據 Big-data
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商品描述
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples-from Nate Silver to Copernicus, and Apple to Blackberry-to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers-who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.
商品描述(中文翻譯)
《大數據驅動的企業:如何運用大數據贏得客戶、擊敗競爭對手並提升利潤》提供了專家觀點和實用建議,闡述了大數據的重要性,並超越了純粹的炒作。本書通過實際案例,從內特·希爾弗到哥白尼,從蘋果到黑莓,展示了未來的贏家將如何運用大數據尋求真相。作者是一位市場記者和一家市值數百萬美元的B2B營銷平台的CEO,該平台覆蓋了美國90%的企業人口,本書是一本全面且易於理解的指南,教你如何通過大數據贏得客戶、擊敗競爭對手並提升利潤。市場已進入一個顧客掌握所有主動權的時代。在消費者世界和B2B世界都有前所未有的選擇之際,企業必須更深入地了解他們的客戶和潛在客戶。大數據是獲取這種洞察力的關鍵,因為它提供了對公司客戶的全面視角-他們是誰,以及他們可能成為明天的誰。《大數據驅動的企業》是一本從大數據角度看未來商業的完整指南,提供了專家對實際應用的建議。了解什麼是大數據,以及它如何改變企業;探索為什麼大公司把賭注押在營銷技術上;閱讀大數據贏家和輸家的案例研究;發現如何改變隱私和安全,並重新塑造營銷。更好的信息能夠帶來更好的決策、更精準的目標和更廣泛的影響。大數據已成為最有效的營銷人員不可或缺的工具,它正在變得越來越像一個行業標準,而不僅僅是競爭優勢。在市場不斷演變的過程中保持相關性需要對大數據有全面的理解和應用,《大數據驅動的企業》提供了企業所需的實用指南。