Supplier Empowerment: Solutions for Business-to-Business E-Commerce
暫譯: 供應商賦能:商業對商業電子商務解決方案

Andy Longshaw, Andy Longshaw Martin Harwar, Martin Harwar, Robert Hylton

  • 出版商: MicroSoft
  • 出版日期: 2002-02-01
  • 定價: $1,400
  • 售價: 5.0$700
  • 語言: 英文
  • 頁數: 214
  • 裝訂: Hardcover
  • ISBN: 0735614989
  • ISBN-13: 9780735614987
  • 相關分類: 電子商務 E-commerce
  • 立即出貨(限量) (庫存=3)

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商品描述

Description:

Solutions for Business-to-Business E-Commerce

Today’s chaotic world of B2B e-commerce offers exciting possibilities—and challenges. The right solution makes it easy to differentiate your products and services and to sell more effectively to your business customers in whatever way they prefer—including their electronic procurement applications, electronic marketplaces, customer applications, and your own personalized Web site. Find out how real companies are already using B2B e-commerce to reduce costs and gain access to new markets in SUPPLIER EMPOWERMENT. You’ll also see how all the technologies and services integrated in the Microsoft® Solution for Supplier Enablement work together to help companies of all sizes increase revenue, become more agile, and decrease costs as they do so. You’ll learn about:

• THE ROLE OF SUPPLIERS IN B2B E-COMMERCE: Get an overview of current roles, terms, and trends in B2B e-commerce.
• SUPPLIER EMPOWERMENT: Discover the advantages you can gain with supplier-centric technologies, such as increasing sales and margins, reducing costs, creating a better experience for your customers, and distinguishing your company from competitors.
• TECHNOLOGY AS A STRATEGIC WEAPON FOR SUPPLIERS: Learn how best to decide which processes to automate—and how to evaluate your decisions with a cost/benefit justification framework.
• STRATEGIES AND SOLUTIONS: Read case studies about successful strategies and solutions for a variety of supplier needs, with discussions of costs, benefits, and tradeoffs.
• IMPLEMENTATION: Find out how to implement an extensible supplier software solution that allows you to sell effectively through multiple online channels.

 

 

Table of Contents:

Preface  
Introduction vii
    What a Ride! vii
    The B2B Hype Meter viii
    Light at the End of the Tunnel? x
CHAPTER 1  The Role of Suppliers in Business-to-Business E-Commerce 1
    Introduction to B2B E-Commerce 3
    B2B E-Commerce Roles 5
    Recent Trends and New Business Models 15
    Challenges Facing Suppliers 26
    Summary: Supplier Participation in B2B E-Commerce 28
CHAPTER 2  Business-to-Business E-Commerce Objectives for Suppliers 29
    What Is Supplier Empowerment? 32
    Supplier Business Objectives 33
    Realizing Your Business Objectives 47
    Summary: Supplier Empowerment 50
CHAPTER 3  Technology as a Strategic Weapon for Suppliers 51
    Supplier Landscape 52
    Technological Challenges 59
    Technology as a Strategic Weapon 64
    Economic Justification for Your Decisions: A Framework 67
    Summary: How Suppliers Can Use Technology as a Strategic Weapon 76
CHAPTER 4  Business Strategies and Solutions 79
    Selecting a Strategy 85
    The Sliding Scale of Solutions 94
    Matching Strategies to Solutions 104
    Summary: Appropriate Selection of Strategies and Solutions 118
CHAPTER 5  Implementing a Solution 119
    Doing It for Real 119
    Identifying Resources 124
    Enabling Technologies 128
    Creating a Plan 152
    Summary: Implementing a Solution 153
CHAPTER 6  Managing the Future: Buyers, Suppliers, and Business-to-Business E-Commerce 155
    Buyers and Suppliers: Moving into the Information Age 156
    Managing Change 161
    Summary: Managing the Future 167
APPENDIX A  Empowering Kunkle Valve: A Business Value Case Study 169
    Executive Summary 170
    Supplier Enablement Drives Business Value for Entire Supply Chain 184
    Microsoft Solution for Supplier Enablement 185
GLOSSARY 187
INDEX 199

商品描述(中文翻譯)

描述:

商業對商業電子商務的解決方案

當今混亂的B2B電子商務世界提供了令人興奮的可能性和挑戰。正確的解決方案使您能夠輕鬆區分您的產品和服務,並以商業客戶所偏好的任何方式更有效地銷售,包括他們的電子採購應用程式、電子市場、客戶應用程式以及您自己的個性化網站。了解真實公司如何利用B2B電子商務來降低成本並獲取新市場的SUPPLIER EMPOWERMENT。您還將看到Microsoft®供應商啟用解決方案中整合的所有技術和服務如何協同工作,幫助各種規模的公司增加收入、變得更加靈活並降低成本。您將學到:

• 供應商在B2B電子商務中的角色:獲得有關B2B電子商務當前角色、術語和趨勢的概述。
• 供應商賦能:發現您可以通過以供應商為中心的技術獲得的優勢,例如增加銷售和利潤、降低成本、為客戶創造更好的體驗,以及使您的公司與競爭對手區分開來。
• 技術作為供應商的戰略武器:了解如何最佳決定自動化哪些流程,以及如何使用成本/效益的正當性框架來評估您的決策。
• 策略和解決方案:閱讀有關各種供應商需求的成功策略和解決方案的案例研究,並討論成本、效益和權衡。
• 實施:了解如何實施可擴展的供應商軟體解決方案,使您能夠通過多個在線渠道有效銷售。

目錄:

前言

介紹

這是一場驚險的旅程!

B2B熱潮指數

隧道盡頭的光?

第一章 供應商在商業對商業電子商務中的角色

B2B電子商務介紹

B2B電子商務角色

近期趨勢和新商業模式

供應商面臨的挑戰

摘要:供應商在B2B電子商務中的參與

第二章 供應商的商業對商業電子商務目標

什麼是供應商賦能?

供應商的商業目標

實現您的商業目標

摘要:供應商賦能

第三章 技術作為供應商的戰略武器

供應商環境

技術挑戰

技術作為戰略武器

您決策的經濟正當性:一個框架

摘要:供應商如何利用技術作為戰略武器

第四章 商業策略和解決方案

選擇策略

解決方案的滑動比例

將策略與解決方案匹配

摘要:適當選擇策略和解決方案

第五章 實施解決方案

真實執行

識別資源

啟用技術

制定計劃

摘要:實施解決方案

第六章 管理未來:買方、供應商和商業對商業電子商務

買方和供應商:邁入信息時代

管理變革

摘要:管理未來

附錄A 賦能Kunkle Valve:商業價值案例研究

執行摘要

供應商啟用為整個供應鏈帶來商業價值

Microsoft供應商啟用解決方案

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