Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After, 2/e (Paperback)
暫譯: 實務中的產品管理：你第一天及之後每一天的實用戰術指南，第二版（平裝本）

Lemay, Matt

Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After, 2/e (Paperback)

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商品描述

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product management conjures images of visionary leaders building beloved products. In practice, product management involves difficult conversations, frustrating compromises, and hard-won incremental gains.

In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book answers the tricky questions you may have been afraid to ask about the strange, challenging, and rewarding work of product management.

With this book, you'll learn:

  • What the day-to-day work of product management entails--and how to excel at it
  • Why no job title or description will resolve the ambiguity of your role
  • How to bridge the false dichotomy between strategy and execution
  • Why the temptation to focus on decks and documentation can be bad for your team (and for you)
  • How to prioritize your time and pick your battles

商品描述(中文翻譯)

產品管理已成為現代組織中一個關鍵的職能，無論是小型初創公司還是大型企業。然而，產品管理的日常工作仍然在很大程度上被誤解。在理論上，產品管理讓人聯想到具有遠見的領導者打造受人喜愛的產品。在實踐中，產品管理涉及艱難的對話、令人沮喪的妥協以及艱苦獲得的漸進式成果。

在這本徹底修訂和擴充的版本中，Matt LeMay 為當前和有志於成為產品經理的人提供了現實世界的指導。這本書針對遠程和混合工作時代進行了更新，回答了您可能不敢提出的有關產品管理這一奇特、具挑戰性且有回報的工作的棘手問題。

通過這本書，您將學到：

- 產品管理的日常工作內容，以及如何在其中表現出色
- 為什麼沒有任何職稱或描述能解決您角色的模糊性
- 如何彌合策略與執行之間的虛假二分法
- 為什麼專注於簡報和文檔的誘惑可能對您的團隊（以及您自己）有害
- 如何優先安排您的時間並選擇戰鬥的對象

作者簡介

Matt LeMay is an internationally recognized product leader, author, and keynote speaker. He is co-founder and partner at Sudden Compass, a collective of world-class strategists, product leaders, data analysts, and network-builders that has worked with companies like Spotify, Google, and Intuit. Matt has built and scaled product management practices at companies ranging from early-stage startups to Fortune 50 enterprises, and has developed and led digital transformation and data strategy workshops for GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt was a senior product manager at music startup Songza (acquired by Google) and head of consumer product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith. He lives in Portland, OR, with his wife Joan.

作者簡介(中文翻譯)

馬特·勒梅（Matt LeMay）是一位國際知名的產品領導者、作者和主題演講者。他是Sudden Compass的共同創辦人和合夥人，該機構由世界級的策略專家、產品領導者、數據分析師和網絡建設者組成，曾與Spotify、Google和Intuit等公司合作。馬特在從早期創業公司到《財富》50強企業的多家公司中建立並擴展了產品管理實踐，並為GE、美國運通、輝瑞、麥肯和強生等公司開發並主導了數位轉型和數據策略工作坊。之前，馬特曾擔任音樂創業公司Songza（被Google收購）的高級產品經理，以及Bitly的消費者產品負責人。馬特也是一位音樂家、錄音工程師，並且是一本關於創作歌手艾略特·史密斯（Elliott Smith）的書的作者。他與妻子喬安（Joan）住在俄勒岡州的波特蘭。

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