Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century
暫譯: 實務中的產品管理:21世紀關鍵連結角色的實用指南
Matt LeMay
- 出版商: O'Reilly
- 出版日期: 2017-12-01
- 定價: $1,340
- 售價: 9.5 折 $1,273
- 語言: 英文
- 頁數: 188
- 裝訂: Paperback
- ISBN: 1491982276
- ISBN-13: 9781491982273
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商品描述
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The on-the-ground practice of product management, however, is often about difficult conversations, practical compromises, and hard-won incremental gains.
In this book, author Matt LeMay focuses on the CORE connective skills—communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, and toolsets.
For current and would-be product managers, this book explores:
- Real-world tactics for facilitating collaboration and communication
- How to talk to users and work with executives
- The importance of setting clear and actionable goals
- Using roadmaps to connect and align your team
- A values-first approach to implementing Agile practices
- Stories that convey realities of product management in the field
- Common behavioral traps that turn good product managers bad
商品描述(中文翻譯)
產品管理已成為現代組織中一個關鍵的連結角色,無論是小型科技創業公司還是全球企業。然而,產品管理的日常工作仍然在很大程度上被誤解。理論上,產品管理是關於構建人們喜愛的產品。然而,產品管理的實際操作往往涉及艱難的對話、實際的妥協和艱苦獲得的漸進式成果。
在這本書中,作者 Matt LeMay 專注於核心連結技能——溝通、組織、研究、執行——這些技能可以在各行各業、各種組織、團隊和工具中建立成功的產品管理實踐。
對於當前和未來的產品經理,本書探討了:
- 促進協作和溝通的現實策略
- 如何與用戶對話並與高層合作
- 設定清晰且可行的目標的重要性
- 使用路線圖來連結和協調你的團隊
- 以價值為先的方式實施敏捷實踐
- 傳達產品管理現實的故事
- 使優秀產品經理變壞的常見行為陷阱