Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After, 2/e (Paperback) (實務中的產品管理：你第一天及之後每一天的實用戰術指南，第二版)

Lemay, Matt

Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After, 2/e (Paperback)

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商品描述

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product management conjures images of visionary leaders building beloved products. In practice, product management involves difficult conversations, frustrating compromises, and hard-won incremental gains.

In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book answers the tricky questions you may have been afraid to ask about the strange, challenging, and rewarding work of product management.

With this book, you'll learn:

  • What the day-to-day work of product management entails--and how to excel at it
  • Why no job title or description will resolve the ambiguity of your role
  • How to bridge the false dichotomy between strategy and execution
  • Why the temptation to focus on decks and documentation can be bad for your team (and for you)
  • How to prioritize your time and pick your battles

商品描述(中文翻譯)

產品管理已成為現代組織中至關重要的職能，從小型初創企業到大型企業。然而，產品管理的日常工作仍然被大多數人誤解。理論上，產品管理讓人聯想到有遠見的領導者打造受人愛戴的產品。實際上，產品管理涉及困難的對話、令人沮喪的妥協和艱難的增量收益。

在這本經過全面修訂和擴充的新版中，Matt LeMay為現任和有志於成為產品經理的人提供了現實世界的指導。這本書更新了適應遠程和混合工作時代的內容，回答了您可能一直不敢問的關於產品管理這項奇怪、具有挑戰性和有回報的工作的棘手問題。

通過這本書，您將學到：
- 產品管理的日常工作內容以及如何在其中表現出色
- 為什麼沒有職位名稱或描述能解決您角色的模糊性
- 如何彌合策略和執行之間的虛假二分法
- 為什麼專注於簡報和文件可能對您的團隊（以及您自己）不利
- 如何優先安排時間並選擇戰鬥

作者簡介

Matt LeMay is an internationally recognized product leader, author, and keynote speaker. He is co-founder and partner at Sudden Compass, a collective of world-class strategists, product leaders, data analysts, and network-builders that has worked with companies like Spotify, Google, and Intuit. Matt has built and scaled product management practices at companies ranging from early-stage startups to Fortune 50 enterprises, and has developed and led digital transformation and data strategy workshops for GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt was a senior product manager at music startup Songza (acquired by Google) and head of consumer product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith. He lives in Portland, OR, with his wife Joan.

作者簡介(中文翻譯)

Matt LeMay是一位國際知名的產品領導者、作家和主題演講者。他是Sudden Compass的聯合創始人和合夥人，該公司由世界一流的策略師、產品領導者、數據分析師和網絡建設者組成，曾與Spotify、Google和Intuit等公司合作。Matt在從初創企業到財富50強企業的公司中建立和擴展了產品管理實踐，並為GE、美國運通、輝瑞、麥肯和強生等公司開展了數字轉型和數據戰略研討會。在此之前，Matt曾是音樂初創公司Songza（被Google收購）的高級產品經理，以及Bitly的消費者產品負責人。Matt還是一位音樂家、錄音工程師，並撰寫了一本關於創作歌手Elliott Smith的書。他與妻子Joan居住在俄勒岡州的波特蘭。

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