Business Intelligence and Analytics in Small and Medium Enterprises
暫譯: 中小企業的商業智慧與分析
Melo, Pedro Novo, Machado, Carolina
- 出版商: CRC
- 出版日期: 2019-12-02
- 售價: $7,460
- 貴賓價: 9.5 折 $7,087
- 語言: 英文
- 頁數: 153
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 0367173883
- ISBN-13: 9780367173883
海外代購書籍(需單獨結帳)
相關主題
商品描述
Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehousing, key performance indicators (KPIs), data mining, and dashboards are changing the business arena.
This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area.
Features
- Focuses on the more recent research findings occurring in the fields of BI&A
- Conveys how companies in the developed world are facing today's technological challenges
- Shares knowledge and insights on an international scale
- Provides different options and strategies to manage competitive organizations
- Addresses several dimensions of BI&A in favor of SMEs
商品描述(中文翻譯)
近年來，科技發展迅速。這種演變在企業中表現為科技設備、電腦化程序以及與技術相關的管理實踐。其中一項顯著的管理實踐與商業智慧與分析（Business Intelligence and Analytics, BI&A）有關。數據倉儲、關鍵績效指標（Key Performance Indicators, KPIs）、數據挖掘和儀表板等概念正在改變商業領域。
本書旨在促進與這些新趨勢相關的研究，開啟中小企業（Small and Medium Enterprises, SMEs）領域的新研究方向。
特色
- 專注於BI&A領域中最新的研究成果
- 傳達發達國家的企業如何面對當前的科技挑戰
- 在國際範圍內分享知識和見解
- 提供管理競爭組織的不同選擇和策略
- 探討多個BI&A的維度，以支持中小企業的發展
作者簡介
Pedro Novo Melo is Assistant Professor at the Polytechnic Institute of Cávado and Ave. He has a PhD degree in Business Administration at University of Minho. His main areas of interest are organizational behavior, human resource practices and its relationship with the business strategy, with special emphasis on SMEs. In recent years, he has focused his research on digital HRM and Innovation in human resources management.
Carolina Machado received her PhD degree in Management Sciences (Organizational and Politics Management area / Human Resources Management) from the University of Minho in 1999, Master degree in Management (Strategic Human Resource Management) from Technical University of Lisbon in 1994, and Degree in Business Administration from University of Minho in 1989. Teaching in the Human Resources Management subjects since 1989 at University of Minho, she is since 2004 Associated Professor, with experience and research interest areas in the field of Human Resource Management, International Human Resource Management, Human Resource Management in SMEs, Training and Development, Emotional Intelligence, Management Change, Knowledge Management and Management/HRM in the Digital Age. She is Head of the Department of Management and Head of the Human Resources Management Work Group at University of Minho, as well as Chief Editor of the International Journal of Applied Management Sciences and Engineering (IJAMSE), Guest Editor of journals, books Editor and book Series Editor, as well as reviewer in different international prestigious journals. In addition, she has also published both as editor/co-editor and as author/co-author several books, book chapters and articles in journals and conferences.
作者簡介(中文翻譯)
佩德羅·諾沃·梅洛（Pedro Novo Melo）是卡瓦多與阿維（Cávado and Ave）理工學院的助理教授。他在米尼奧大學（University of Minho）獲得商業管理博士學位。他的主要研究領域包括組織行為、人力資源實務及其與商業策略的關係，特別強調中小企業（SMEs）。近年來，他專注於數位人力資源管理（digital HRM）和人力資源管理的創新研究。
卡羅琳娜·馬查多（Carolina Machado）於1999年在米尼奧大學獲得管理科學（組織與政治管理領域/人力資源管理）博士學位，1994年在里斯本理工大學獲得管理（戰略人力資源管理）碩士學位，1989年在米尼奧大學獲得商業管理學士學位。自1989年以來，她在米尼奧大學教授人力資源管理相關課程，自2004年起擔任副教授，並在以下領域擁有經驗和研究興趣：人力資源管理、國際人力資源管理、中小企業的人力資源管理、培訓與發展、情緒智力、管理變革、知識管理以及數位時代的管理/人力資源管理。她是米尼奧大學管理系的系主任及人力資源管理工作組的負責人，同時也是《應用管理科學與工程國際期刊》（International Journal of Applied Management Sciences and Engineering, IJAMSE）的主編、期刊的客座編輯、書籍編輯及書籍系列編輯，並在多本國際知名期刊擔任審稿人。此外，她還以編輯/共同編輯及作者/共同作者的身份發表了多本書籍、書籍章節及期刊和會議文章。
