Information Technology for Small Business: Managing the Digital Enterprise
暫譯: 小型企業資訊科技:數位企業管理
Katia Passerini
- 出版商: Springer
- 出版日期: 2014-06-12
- 售價: $4,990
- 貴賓價: 9.5 折 $4,741
- 語言: 英文
- 頁數: 140
- 裝訂: Paperback
- ISBN: 1489999779
- ISBN-13: 9781489999771
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商品描述
Information Technology for Small Business: Managing the Digital Enterprise provides an overview of how small and medium business enterprises (SMEs) can use flexibility, agility, and anticipation strategies to better utilize information technology and knowledge management. Because small and medium businesses tend to be late technology adopters, they could miss versatile and strategic workforce advantages that enable them to achieve higher efficiency and effectiveness through technology.
This book shows these SMEs new technology trends that can transform the nature of their operations both in an evolutionary business path and through revolutionary opportunities. Information Technology for Small Business: Managing the Digital Enterprise applied correctly to small and medium business can be used as a strategic tool to reach growth and profit goals for the SMEs competing in a very dynamic and global marketplace. Examples include: identifying ways that IT can be used to develop strong relationships with customers and suppliers, and how to select the best technologies for business needs.
Information Technology for Small Business: Managing the Digital Enterprise targets SME owners, educators, and practitioners working in the related fields of management, IT, IS, and CS-related disciplines. Advanced-level students and policy makers focusing on SMEs will also find this book valuable in terms of main concepts for discussion.
商品描述(中文翻譯)
《小型企業的信息技術:數位企業管理》提供了小型和中型企業(SMEs)如何利用靈活性、敏捷性和預見性策略來更好地利用信息技術和知識管理的概述。由於小型和中型企業往往是技術採用的晚期者,他們可能會錯過靈活且具有戰略性的勞動力優勢,這使他們能夠通過技術實現更高的效率和效能。
本書向這些小型和中型企業展示了可以改變其運營性質的新技術趨勢,無論是在演變的商業路徑上,還是通過革命性的機會。《小型企業的信息技術:數位企業管理》如果正確應用於小型和中型企業,可以作為一種戰略工具,幫助這些在非常動態和全球化市場中競爭的SMEs實現增長和利潤目標。示例包括:識別信息技術如何用於建立與客戶和供應商的強大關係,以及如何選擇最適合商業需求的技術。
《小型企業的信息技術:數位企業管理》針對小型企業主、教育工作者以及在管理、信息技術、信息系統和計算機科學相關領域工作的從業者。專注於小型和中型企業的高級學生和政策制定者也會發現本書在主要概念討論方面具有價值。