Techniques of Visual Persuasion: Create Powerful Images That Motivate
暫譯: 視覺說服技巧：創造激勵人心的強大影像

Jordan, Larry

Techniques of Visual Persuasion: Create Powerful Images That Motivate

商品描述

In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve:

  • Persuasive techniques
  • Communication skills
  • Business presentations
  • Photos and images
  • Videos and motion graphics

To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

商品描述(中文翻譯)

在這個以遠端工作和居家辦公為主的世界中，具說服力的溝通比以往任何時候都更為重要。人們不會仔細閱讀，而是快速瀏覽。能夠吸引、保持並激勵觀眾的說服性圖像至關重要。《視覺說服技巧》展示了如何利用圖像來抓住觀眾的注意力，足夠長的時間來有力地傳達訊息並促使他們採取行動。這些技巧幫助你提升：

- 說服技巧
- 溝通能力
- 商業簡報
- 照片和圖像
- 影片和動態圖形

要在今天清晰且有效地溝通，你需要考慮訊息的外觀以及訊息的內容。這本書是任何想要創造變革的人的必讀之作。

作者簡介

Larry Jordan is a media producer, director, editor, author, and teacher. He's a member of both the Directors Guild of America and the Producers Guild of America, with local and network broadcast credits. In addition to a 20-year career in media, he's spent 30 years creating and marketing high-tech and training products from a variety of firms, including his own. He's written ten books on media and software and was the executive producer and host of the Digital Production Buzz weekly podcast for twelve years. His teaching background includes 12 years teaching visual storytelling and media software at USC in Los Angeles. He also received the inaugural Industry Innovator Award presented by Digital Video in 2017.
His website is: LarryJordan.com

作者簡介(中文翻譯)

拉里·喬丹是一位媒體製作人、導演、編輯、作家和教師。他是美國導演工會和美國製片人工會的成員，擁有地方和網絡廣播的資歷。除了在媒體領域有20年的職業生涯外，他還花了30年時間創造和推廣來自各種公司的高科技和培訓產品，包括他自己的公司。他撰寫了十本有關媒體和軟體的書籍，並擔任《Digital Production Buzz》每週播客的執行製作人和主持人長達十二年。他的教學背景包括在洛杉磯的南加州大學教授視覺敘事和媒體軟體達12年。他還於2017年獲得了由《Digital Video》頒發的首屆行業創新者獎。
他的網站是：LarryJordan.com

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