100 Things Every Presenter Needs to Know About People (Paperback)
暫譯: 每位演講者必須了解的100件事
Susan Weinschenk
- 出版商: New Riders
- 出版日期: 2012-05-14
- 售價: $1,540
- 貴賓價: 9.5 折 $1,463
- 語言: 英文
- 頁數: 272
- 裝訂: Paperback
- ISBN: 0321821246
- ISBN-13: 9780321821249
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商品描述
Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action.
Learn to increase the effectiveness of your own presentations by finding the answers to questions like these:
- What grabs and holds attention during a presentation?
- How do you choose the best media to use?
- What makes the content of a presentation stick?
- How do people react to your voice, posture, and gestures?
- How do people respond to the flow of your message?
- How do you motivate people to take action?
These are just a few of the questions that the book answers in its deep-dive exploration of what you need to know about people to create a compelling presentation.
商品描述(中文翻譯)
每一天,全球有數百萬場演示進行,隨之而來的是數百萬個決策的結果。你知道如何進行一場強而有力且具說服力的演示的科學嗎?這本書揭示了你需要了解的有關人們如何聆聽、如何決策以及如何反應的知識,讓你學會創造更具吸引力的演示。不論你目前的技能水平是初學者還是已經相當成熟,這本書都將指導你邁向下一個層次,教你如何改善你的表達、姿勢、眼神接觸、聲音、材料、媒體、訊息和行動呼籲。
學習如何提高你自己演示的有效性,尋找以下問題的答案:
- 在演示中,什麼能吸引並保持注意力?
- 如何選擇最佳的媒體來使用?
- 什麼使演示的內容更具吸引力?
- 人們如何對你的聲音、姿勢和手勢做出反應?
- 人們如何回應你訊息的流暢性?
- 如何激勵人們採取行動?
這些只是本書在深入探討創造引人入勝的演示所需了解的人類行為時所回答的一些問題。