Getting the Message Across: Using Slideware Effectively in Technical Presentations
暫譯: 有效傳達訊息:在技術簡報中有效使用幻燈片工具

Stéphane Faroult

  • 出版商: Apress
  • 出版日期: 2016-11-24
  • 售價: $1,430
  • 貴賓價: 9.5$1,359
  • 語言: 英文
  • 頁數: 188
  • 裝訂: Paperback
  • ISBN: 1484222946
  • ISBN-13: 9781484222942
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Create memorable presentations on technical and complex topics in slideware such as Microsoft PowerPoint and Apple’s Keynote for Mac. Learn good pacing and rhythm as well as judicious use of special effects.

Whether the goal is to help a sale or to educate, and whether the final delivery is a live presentation, a webinar, or a short video presentation, this book focuses on the particular difficulties linked to technical presentations. You will learn to create a story when there is none, gain the interest of an audience who may not feel as strongly for the topic as the speaker does, turn abstract concepts into visual models, overcome the limitations of the medium (limited space, two dimensions), maintain interest through rhythm, and use effects, not to look cool or get that "WOW" moment, but to serve the message.

Getting The Message Across presents a number of field-tested ideas for raising interest. The use of various techniques and careful scripting will help you, even if you aren't a natural-born show-person, to communicate effectively, and to make your audience remember your message, and not necessarily your slides. This book will teach you:

  • Rhythm and animations, and the use of transitions
  • To hold audience interest even with "dry" topics
  • To create memorable presentations
  • Techniques useful for PowerPoint, Keynote for Mac, and any similar presentation medium or environment

What You Will Learn
  • Turn austere topics into interesting stories.
  • Give rhythm and pacing to your presentations.
  • Build a narrative during transitions and animations.
  • Hold audience interest and make listeners feel clever.
  • Make people remember your presentation rather than your cool use of slideware.

Who This Book Is For

People who have to communicate effectively on strongly technical topics. This book targets educators and trainers as well as technical consultants who need to present complex solutions to customers or leads, as well as would-be speakers at scientific or technical conferences. Getting The Message Across is a book for people who want to make their presentations not only more attractive, but really memorable. It is for people who aren't looking for a standing ovation, but who are willing to do what they can to be understood and to make their messages remembered. Getting The Message Across focuses on using slideware such as PowerPoint and Keynote. Such slideware, for all its flaws, is still one of the best ways to communicate, not only live, but also in dematerialized communications (webinars, video tutorials) for reaching an ever-growing audience. 

商品描述(中文翻譯)

創建令人難忘的技術和複雜主題的簡報,使用 Microsoft PowerPoint 和 Apple 的 Keynote for Mac 等幻燈片軟體。學習良好的節奏和韻律,以及明智地使用特效。

無論目標是促成銷售還是進行教育,最終的呈現方式是現場簡報、網路研討會還是短片視頻簡報,本書專注於與技術簡報相關的特定困難。您將學會在沒有故事的情況下創造故事,吸引對主題興趣不如演講者強烈的觀眾,將抽象概念轉化為視覺模型,克服媒介的限制(有限的空間、二維),通過節奏保持興趣,並使用特效,不是為了看起來酷或獲得那個「WOW」時刻,而是為了服務於信息。

《傳遞信息》提出了一些經過實地測試的提高興趣的想法。使用各種技術和仔細的腳本,即使您不是天生的表演者,也能有效地傳達信息,讓觀眾記住您的信息,而不僅僅是您的幻燈片。本書將教您:

- 節奏和動畫,以及過渡的使用
- 即使是「枯燥」的主題也能保持觀眾的興趣
- 創建令人難忘的簡報
- 對 PowerPoint、Keynote for Mac 及任何類似的簡報媒介或環境有用的技術

您將學到的內容:

- 將嚴肅的主題轉化為有趣的故事。
- 為您的簡報賦予節奏和韻律。
- 在過渡和動畫中建立敘事。
- 吸引觀眾的興趣,讓聽眾感到聰明。
- 讓人們記住您的簡報,而不是您酷炫的幻燈片使用。

本書的讀者對象:

需要在強技術主題上有效溝通的人。本書針對教育工作者和培訓師,以及需要向客戶或潛在客戶展示複雜解決方案的技術顧問,還有希望在科學或技術會議上發言的人。《傳遞信息》是一本希望讓簡報不僅更具吸引力,而且真正令人難忘的書。它適合那些不尋求站立鼓掌的人,但願意盡其所能讓人理解並讓他們的信息被記住的人。《傳遞信息》專注於使用 PowerPoint 和 Keynote 等幻燈片軟體。儘管這些幻燈片軟體有其缺陷,但仍然是溝通的最佳方式之一,不僅適用於現場,也適用於非實體的溝通(網路研討會、視頻教程),以接觸不斷增長的觀眾。