Eye Tracking in User Experience Design (Paperback) (用戶體驗設計中的眼動追蹤)

Jennifer Romano Bergstrom, Andrew Schall

Eye Tracking in User Experience Design (Paperback)
  • 出版商: Morgan Kaufmann
  • 出版日期: 2014-04-21
  • 定價: $1,980
  • 售價: 5.0 折 $990
  • 語言: 英文
  • 頁數: 400
  • 裝訂: Paperback
  • ISBN: 012408138X
  • ISBN-13: 9780124081383
  • 相關分類: 使用者經驗 UX

    • 立即出貨 (庫存 < 4)

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商品描述

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.

  • Includes highly relevant examples and information for those who perform user research and design interactive experiences
  • Written by numerous experts in user experience and eye tracking. 
  • Highly relevant to anyone interested in eye tracking & UX design

  • Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

商品描述(中文翻譯)

《眼動追蹤在使用者體驗設計中的應用》探討了眼動追蹤在更好地理解使用者如何觀看和與科技互動方面的眾多應用。十位領先的眼動追蹤專家討論了他們如何利用這項新技術來理解、設計和評估使用者體驗。這些專家在設計和開發從資訊網站到沉浸式遊戲等產品過程中使用了眼動追蹤的真實案例也被包括在內。他們還探討了最近在科技領域中追蹤使用者與移動設備、大屏幕顯示器和視頻遊戲主機互動方面的最新進展。本書還討論了將眼動追蹤與其他研究技術相結合以更全面地理解使用者體驗的方法。對於那些希望了解如何利用眼動追蹤更好地理解和設計使用者體驗的人來說，這是一個寶貴的資源。

本書包含了對於從事使用者研究和設計互動體驗的人來說非常相關的例子和資訊。由多位使用者體驗和眼動追蹤專家撰寫。對於任何對眼動追蹤和使用者體驗設計感興趣的人來說都非常相關。本書還介紹了當代眼動追蹤研究，強調了眼動追蹤技術在使用者體驗行業中的最新應用。

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