What UX Is Really about: Introducing a Mindset for Great Experiences
暫譯: UX 的真正意義：引入卓越體驗的思維模式

The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students, professionals, or simply curious readers who want to understand this trendy yet commonly misunderstood practice better but who don't have the time dive deeply into it. The reader will learn that UX is much more than a set of techniques, guidelines, and tools. It's a mindset; a philosophy that consists of taking the perspective of the humans that will use a product. It's about solving their problems, offering them a pleasurable experience, and building a win-win and long-lasting relationship between them and the company developing the product. Above all, it's about improving people's lives with technology What UX is Really About is informative, concise, and provides the reader with a high-level overview of the science, design, and methodologies of UX, presented as a mindset.

Key Features:

• This work aims to be the most approachable book about UX. Many books on the topic are highly specialized and are not easy to read for people who just want to understand it better.
• This book is easy to read and aims to popularize the UX mindset while debunking its main misconceptions.
• Small format size makes it easy to carry around.
• Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style.
• It tackles the psychology, design, research, process, strategy, and ethics behind offering the best experience with products, systems, or services.
• Includes a glossary.

Celia Hodent is an expert in the application of cognitive science and psychology to improve products, systems, services, and video games. She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies.

She works in-depth with companies to help ensure their products are both engaging and successful by considering the entire user experience they will provide to their audience. Celia conducts workshops and provides guidance on the topics of playful learning (gamification), ethics, implicit biases, and inclusion in tech and video games.

Celia holds a PhD in psychology and has over twelve years experience in the development of user experience (UX) strategy in the entertainment industry, and more specifically with videogame studios through her work at Ubisoft, LucasArts, and as Director of UX at Epic Games (Fortnite). Celia is the author of The Gamer's Brain: How Neuroscience and UX can Impact Video Game Design and The Psychology of Video Games.