Design for Emotion (Paperback) (情感設計)

Trevor van Gorp, Edie Adams

Design for Emotion (Paperback)
  • 出版商: Morgan Kaufmann
  • 出版日期: 2012-06-22
  • 定價: $1,225
  • 售價: 8.0 折 $980
  • 語言: 英文
  • 頁數: 217
  • 裝訂: Paperback
  • ISBN: 012386531X
  • ISBN-13: 9780123865311

    • 立即出貨 (庫存=1)

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商品描述

"Emotion is the heart and soul of every product we encounter. Van Gorp and Adams have written an essential guide to product design success that places emotion squarely in the middle of design practice where it belongs. Starting from well-grounded evidence, they distill emotional design into a set of fundamentals any designer would be wise to adopt. Whether you are a business leader, practitioner, or consumer, this book will change how you think about design."
- Ken Fry, Design Director, Artefact -

Creative professionals who design consumer products, entertainment, software, websites, marketing, and communications are beginning to appreciate the importance of evoking emotions and personality to capture viewers' attention and create satisfying experiences. Design for Emotion addresses the basic questions around designing emotional experiences; why, what, when, where and how do we design for emotion? With extensive real-world examples to help illustrate how emotion and personality are communicated through design, Design for Emotion isn't just another book on design theory - it's an imminently practical guide to applying and eliciting emotion in design.

Design for Emotion:
  • explains the relationship between emotions and product personalities
  • details the most important dimensions of a product's personality
  • examines models for understanding users' relationships with products
  • explores how to intentionally design product personalities 
  • provides extensive examples from the worlds of product, web and application design
  • includes a simple and effective model for creating more emotional designs
The book features interviews with Stephen P. Anderson, Aarron Walter, Marco van Hout, Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance products, websites and applications while improving user experience and increasing customer satisfaction. Design for Emotion will help you do a better job of communicating the emotions and personality that fit your client's message and brand values. 

Foreword by BJ Fogg,
Founder & Director, Stanford Persuasive Technology Lab 

商品描述(中文翻譯)

「情感是我們所遇到的每個產品的核心和靈魂。Van Gorp和Adams撰寫了一本關於產品設計成功的基本指南，將情感置於設計實踐的核心位置。他們從有力的證據出發，將情感設計提煉成一套任何設計師都應該採用的基本原則。無論您是企業領導者、從業者還是消費者，這本書都將改變您對設計的思考方式。」- Ken Fry，設計總監，Artefact

「設計師們開始意識到喚起情感和個性對於吸引觀眾的注意力和創造滿意的體驗的重要性。《情感設計》探討了設計情感體驗的基本問題：為什麼、什麼時候、在哪裡以及如何設計情感？通過大量的現實世界例子來說明情感和個性是如何通過設計來傳達的，《情感設計》不僅僅是另一本關於設計理論的書籍，它是一本實用的指南，教你如何在設計中應用和引發情感。」

《情感設計》：
- 解釋了情感和產品個性之間的關係
- 詳細介紹了產品個性的最重要方面
- 探討了理解用戶與產品關係的模型
- 探索如何有意識地設計產品個性
- 提供了來自產品、網站和應用設計領域的大量實例
- 包含一個簡單而有效的模型，用於創建更具情感的設計

本書還包括了與Stephen P. Anderson、Aarron Walter、Marco van Hout、Patrick W. Jordan和Trish Miner的訪談，以及來自Moni Wolf、Matt Pattison、Shayal Chhibber、Chris Fryer和Damian Smith的案例研究。利用情感設計的力量來增強產品、網站和應用程序，同時改善用戶體驗並提高客戶滿意度。《情感設計》將幫助您更好地傳達符合客戶信息和品牌價值觀的情感和個性。」- BJ Fogg，斯坦福說服技術實驗室創始人和主任

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