Practical Management Science, 6/e (AE-Paperback)【內含Access Code,經刮除不受退】
暫譯: 實用管理科學，第6版 (AE-平裝本)【內含存取碼，經刮除不受退】

Wayne L. Winston, S. Christian Albright

Practical Management Science, 6/e (AE-Paperback)【內含Access Code,經刮除不受退】

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商品描述

●AUTHORS PROVIDE A VARIETY OF PROBLEMS FOR YOUR FLEXIBILITY. This edition provides four types of problems -- level A, level B, modeling, and cases – that are graded within sections and chapters. This assortment of problems gives you additional options as you assign homework.
●RELEVANT MATERIAL CONNECTS WITH A BROAD RANGE OF BUSINESS MAJORS. Interdisciplinary examples and problems from finance, marketing, and operations research cover such topics as portfolio selection, options, and pricing models. Students remain engaged as they see the importance of what they're learning throughout your course.
●CENGAGE’S ONLINE MINDTAP® COURSE DELIVERY SYSTEM IS THE DIGITAL LEARNING SOLUTION THAT POWERS STUDENTS FROM MEMORIZATION TO MASTERY. MindTap includes hundreds of multiple choice problem-solving questions for testing students. It gives you complete control of your course -- to provide engaging content, to challenge every individual, and to build their confidence. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. Empower students to accelerate their progress with MindTap.
●MODELING SKILLS ARE EMPHASIZED THROUGH THE USE OF MICROSOFT® EXCEL 2016. The use of spreadsheets, integrated throughout the book, allows students with varying mathematical backgrounds to build upon their skills as they work through sophisticated problems. Many examples use "Big Picture" diagrams to ease the transition from problem statements to actual spreadsheet models.
●CONTENT EQUIPS STUDENTS WITH THE MOST UP-TO-DATE TOOLS FOR SOLVING PROBLEMS. The edition teaches students to work with important professional add-ins including the Palisade DecisionTools Suite with @RISK, StatTools, PrecisionTree, TopRank, NeuralTools, Evolver, and BigPicture. Students also work with SolverTable, which allows users to complete sensitivity analysis on optimization models.

商品描述(中文翻譯)

● 作者提供多樣化的問題以增強靈活性。本版提供四種類型的問題——A級、B級、建模和案例——這些問題在各個章節和部分中進行分級。這些問題的組合為您在布置作業時提供了額外的選擇。

● 相關材料與廣泛的商業專業相連結。來自金融、行銷和運營研究的跨學科範例和問題涵蓋了投資組合選擇、選擇權和定價模型等主題。學生在課程中看到所學知識的重要性，因而保持參與感。

● Cengage 的在線 MindTap® 課程交付系統是數位學習解決方案，幫助學生從記憶到精通。MindTap 包含數百道選擇題問題，用於測試學生。它讓您完全掌控課程——提供引人入勝的內容，挑戰每位學生，並建立他們的信心。自訂互動式大綱，強調最重要的主題，並在電子書中添加您自己的材料或筆記。利用 MindTap 使學生能夠加速他們的進步。

● 透過使用 Microsoft® Excel 2016 強調建模技能。本書中整合的電子表格使用，讓不同數學背景的學生在解決複雜問題的過程中提升他們的技能。許多範例使用「大圖」圖示來簡化從問題陳述到實際電子表格模型的過渡。

● 內容為學生提供最新的解決問題工具。本版教導學生使用重要的專業附加元件，包括 Palisade DecisionTools Suite 及其 @RISK、StatTools、PrecisionTree、TopRank、NeuralTools、Evolver 和 BigPicture。學生還會使用 SolverTable，該工具允許用戶對優化模型進行敏感度分析。

作者簡介

Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now Professor of Decision and Information Sciences at the Bauer College at the University of Houston. Dr. Winston has received more than 45 teaching awards and is a six-time recipient of the school-wide M.B.A. award. His current interest focuses on showing how to use spreadsheet models to solve business problems in all disciplines, particularly in finance, sports and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written such successful textbooks, including OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS; MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS; SIMULATION MODELING WITH @RISK; DATA ANALYSIS FOR MANAGERS; SPREADSHEET MODELING AND APPLICATIONS; MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2016; MARKETING ANALYTICS; and FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Dr. Winston received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.

S. Christian Albright received both his B.S. degree in mathematics and his Ph.D. in operations research from Stanford. He then taught in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University until his retirement in 2011. He taught courses in management science, computer simulation and statistics to all levels of business students, including undergraduate, M.B.A. and Ph.D. students. He has published more than 20 articles in leading operations research journals in applied probability. After retiring, he worked for several years for the Palisade software company. Now living in Hilton Head, SC, he continues to revise several successful textbooks, including this edition, PRACTICAL MANAGEMENT SCIENCE and VBA FOR MODELERS.

作者簡介(中文翻譯)

Wayne L. Winston是印第安納大學凱利商學院的決策科學榮譽教授，現任休士頓大學鮑爾商學院的決策與資訊科學教授。Winston博士獲得超過45項教學獎項，並六度獲得全校的M.B.A.獎。他目前的研究興趣集中在如何使用電子表格模型來解決各學科的商業問題，特別是在金融、體育和行銷領域。除了在領先的期刊上發表超過20篇文章外，Winston博士還撰寫了多本成功的教科書，包括《運籌學：應用與演算法》（OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS）、《數學規劃：應用與演算法》（MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS）、《使用@RISK的模擬建模》（SIMULATION MODELING WITH @RISK）、《管理者的數據分析》（DATA ANALYSIS FOR MANAGERS）、《電子表格建模與應用》（SPREADSHEET MODELING AND APPLICATIONS）、《數學運動、數據分析與Excel 2016的商業建模》（MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2016）、《行銷分析》（MARKETING ANALYTICS）以及《使用模擬與優化的金融模型》（FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION）。Winston博士在麻省理工學院獲得數學學士學位，並在耶魯大學獲得運籌學博士學位。

S. Christian Albright在史丹佛大學獲得數學學士學位和運籌學博士學位。隨後，他在印第安納大學凱利商學院的運營與決策技術系任教，直到2011年退休。他教授管理科學、計算機模擬和統計等課程，涵蓋所有層級的商業學生，包括本科生、M.B.A.和博士生。他在應用概率的運籌學領域的領先期刊上發表了超過20篇文章。退休後，他在Palisade軟體公司工作了幾年。現在居住在南卡羅來納州的希爾頓頭島，他繼續修訂幾本成功的教科書，包括本版《實用管理科學》（PRACTICAL MANAGEMENT SCIENCE）和《模型者的VBA》（VBA FOR MODELERS）。

目錄大綱

1. Introduction to Modeling.
2. Introduction to Spreadsheet Modeling.
3. Introduction to Optimization Modeling.
4. Linear Programming Models.
5. Network Models.
6. Optimization Models with Integer Variables.
7. Nonlinear Optimization Models.
8. Evolutionary Solver: An Alternative Optimization Procedure.
9. Decision Making Under Uncertainty.
10. Introduction to Simulation Modeling.
11. Simulation Models.
12. Queueing Models.
13. Regression and Forecasting Models.
14. Data Mining
15. Project Management (MindTap only).
16. Multiobjective Decision Making (MindTap only).
17. Inventory and Supply Chain Models (MindTap only).

目錄大綱(中文翻譯)

1. Introduction to Modeling.

2. Introduction to Spreadsheet Modeling.

3. Introduction to Optimization Modeling.

4. Linear Programming Models.

5. Network Models.

6. Optimization Models with Integer Variables.

7. Nonlinear Optimization Models.

8. Evolutionary Solver: An Alternative Optimization Procedure.

9. Decision Making Under Uncertainty.

10. Introduction to Simulation Modeling.

11. Simulation Models.

12. Queueing Models.

13. Regression and Forecasting Models.

14. Data Mining

15. Project Management (MindTap only).

16. Multiobjective Decision Making (MindTap only).

17. Inventory and Supply Chain Models (MindTap only).

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