Sports Management in an Uncertain Environment
Basu, Bhaskar, Desbordes, Michel, Sarkar, Soumya
- 出版商: Springer
- 出版日期: 2024-06-29
- 售價: $4,970
- 貴賓價: 9.5 折 $4,722
- 語言: 英文
- 頁數: 315
- 裝訂: Quality Paper - also called trade paper
- ISBN: 9811970122
- ISBN-13: 9789811970122
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商品描述
This edited book delves into several aspects of sports and sports management from a vantage of uncertainty and turbulence unleashed initially by COVID-19. The book, divided into three broad sections, deals in strategy and governance of sports organizations, use and evolution of technology in sports, and sports consumption and media. It starts from the backdrop of how sport assumed a new-found importance in people's lives while reeling under several phases of pandemic-induced lockdowns. Consumers felt how integral sports was in their lives when there were no live games to watch and bond on. Players, leagues, organizers, and media are still recovering, along with viewers, as sports makes a tentative comeback in our lives. COVID-19 was a precursor of the disruptions to come. Both the supply and demand sides have taken note of those disturbances to prepare themselves for any such potential derailments. The organizations, franchises, athletes, media, health care, logistics on sports have been reworking their strategies to keep coping with uncertainties. On the other hand, the consumers have transformed their sports consumption behavior over these two years, aided by the enormous technological changes.
Such a backdrop paved the way for researchers to understand how the sports industry has dealt with this impact and has rediscovered itself to take its coveted spot. This book is a snapshot of several global sports changes and how they continue to evolve in an increasingly turbulent and uncertain world. It will be a rich resource not only for academics studying sports management, but also event management organizations, administrators, and policymakers.
作者簡介
Bhaskar Basu is Professor of Information Systems at Xavier Institute of Management, Bhubaneswar (XIM University), India, and a Resource Faculty for Sports Management program under XEBS (Xavier Emlyon Business School) supported by Govt. of Odisha (India). He is a Ph.D. from the Indian Institute of Technology, Kharagpur (India), and a gold medalist from Jadavpur University (India). In addition, he completed his PGDBM (equivalent to MBA) from Indian Institute of Management, Calcutta (India), and is an avid follower of sports. He has a rich combined experience of around 30 years in industry and academics and has publications in international journals predominantly in the realm of business and technology, besides writing regular sports articles in newspapers. He has also edited a book on "Organizational Learning".
Michel Desbordes is currently the Affiliated Professor of Sports Marketing at Emlyon Business School, France. He is also a Marketing Professor at the University of Paris-Sud, France. In his academic career, he has been an Associate Professor at the University of Ottawa, Canada, and the Shanghai University of Sports, China. Prof. Desbordes has published 32 reference books in the field of sports marketing, as well as numerous academic articles. As a Media Consultant, he is regularly consulted by BFM, France Télévisions, Europe 1, Le Monde and L'Équipe to discuss matters of sports business. Since 2009, he has also been the Chief Editor of the International Journal of Sports Marketing and Sponsorship.
Soumya Sarkar is presently associated as a Faculty Member of Marketing in Indian Institute of Management, Ranchi (India). Prof. Sarkar did his B.E. Metallurgical from Jadavpur University, Calcutta, post which he pursued a PGDBM and was a Fellow (Marketing) at IIM Calcutta. In the past, Prof. Sarkar has worked as a Faculty at XIMB and IIM Udaipur and 14 years of industry experience at ESAB India Ltd. Among numerous book chapters, case studies, and publications Prof. Sarkar has written, he also published a book titled Business-to-Business Marketing: Relationships, Networks, and Strategies with Nick Ellis. His primary research interest is in Sports and Entertainment Marketing.
作者簡介(中文翻譯)
Bhaskar Basu 是印度布巴內斯瓦爾的 Xavier Institute of Management (XIM University) 資訊系統教授，並擔任由奧迪沙州政府支持的 XEBS (Xavier Emlyon Business School) 體育管理計畫的資源教師。他擁有印度科技學院卡哈爾古爾的博士學位，並且是印度賈達普爾大學的金牌得主。此外，他在印度加爾各答的印度管理學院完成了 PGDBM（相當於 MBA），並且是一位熱愛體育的追隨者。他在產業和學術界擁有約 30 年的豐富經驗，並在國際期刊上發表了多篇主要涉及商業和技術領域的論文，此外還定期在報紙上撰寫體育文章。他還編輯了一本名為《組織學習》的書籍。
Michel Desbordes 目前是法國 Emlyon Business School 的體育行銷附屬教授，同時也是法國巴黎南大學的行銷教授。在他的學術生涯中，他曾擔任加拿大渥太華大學和中國上海體育大學的副教授。Desbordes 教授在體育行銷領域出版了 32 本參考書籍，以及多篇學術文章。作為媒體顧問，他經常被 BFM、法國電視台、歐洲 1、Le Monde 和 L'Équipe 諮詢，討論體育商業相關事宜。自 2009 年以來，他也一直擔任《國際體育行銷與贊助期刊》的主編。
Soumya Sarkar 目前是印度 Ranchi 的印度管理學院的行銷系教師。Sarkar 教授在賈達普爾大學獲得冶金工程學士學位，之後他追求 PGDBM 並在 IIM 加爾各答擔任行銷研究員。在過去，Sarkar 教授曾在 XIMB 和 IIM 烏代布爾任教，並在 ESAB India Ltd. 擁有 14 年的產業經驗。在他撰寫的眾多書籍章節、案例研究和出版物中，Sarkar 教授還與 Nick Ellis 合著了一本名為《商業對商業行銷：關係、網絡與策略》的書籍。他的主要研究興趣在於體育和娛樂行銷。
