Statistics for Management and Economics, Abridged, 12/e (Custom Solutions)
暫譯: 管理與經濟學統計學（簡編版，第12版）

Gerald Keller

Statistics for Management and Economics, Abridged, 12/e (Custom Solutions)

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商品描述

Description
Discover how important statistical methods are for today's managers and economists as you learn how to apply these tools to real business problems with Keller's best-selling STATISTICS FOR MANAGEMENT AND ECONOMICS. This edition emphasizes applications over calculations. A unique three-step "ICI" approach to problem solving teaches you how to "identify" the correct statistical technique by focusing on the problem objective and data type; "compute" the statistics by hand or using Excel®; and, finally, "interpret" the results within the context of the problem. Data-driven examples and cases demonstrate how marketing managers, financial analysts, accountants and economists rely on statistical applications. In addition, thousands of exercises and datasets use real data from individuals, sports teams or the stock market to let you practice what you've learned.

 

Features

  • AUTHOR INTRODUCES ALL TECHNIQUES BY DESCRIBING THE FACTORS THAT INDICATE THEIR USE. Because most courses cover between 25 and 40 inferential methods, students must to be taught how to identify the correct technique to use. The edition's "ICI" approach directly addresses that issue. Students learn to "identify" the correct statistical technique by focusing on the problem objective, data type, and other factors, including experimental design. Students then "compute" the statistics and "interpret" results within the context of the problem.
  • REVIEW APPENDIXES FEATURE FLOWCHARTS AND EXERCISES THAT REQUIRE STUDENTS TO APPLY TECHNIQUES. Because these reviews require students to collectively use all of the techniques introduced up to that point, the students demonstrate that they truly understand and can apply the principles before moving ahead.
  • INTEGRATED TECHNOLOGY TOOLS ALLOW YOU TO MOVE STUDENTS AWAY FROM MOST OR ALL MANUAL CALCULATIONS, IF DESIRED. This edition's extensive use of computers and well-known software allows you to eliminate all or some of the manual calculations. This approach gives you the additional time to address real statistics problems in your course in detail.
  • UNIQUE APPROACH ENABLES YOU TO TEST KNOWLEDGE WITH CALCULATION-FREE EXAMINATIONS. You can carry through this edition's emphasis on applications over calculations in your student testing. This approach makes it possible to use calculation-free exams and quizzes that simply test your students' ability to do statistics.
  • INTERESTING DATA FROM RECENT SURVEYS CAPTURES STUDENT INTERESTAND EMPHASIZES RELEVANCE. Use of the most recent General Social Surveys and the latest Surveys of Consumer Finances allows students to work with real data involving interesting, contemporary issues. Students examine data related to politics, education, assets, incomes and consumer debts from actual individuals. Other datasets include more than 60 four-year monthly returns of stocks on the New York, Toronto, and NASDAQ exchanges; data related to climate change; and data demonstrating how payrolls affect the success of sports teams.
  • EMPHASIS ON IDENTIFICATION AND INTERPRETATION EQUIPS STUDENTS WITH PRACTICAL SKILLS. With this book’s emphasis on applications rather than calculations, your student master and practice skills they can apply to real-world problems, whether you choose to use manual or computer calculations.
  • STUDENTS HAVE THE OPPORTUNITY TO CONVERT REAL DATA INTO INFORMATION. This book gives you flexibility, with the optional use of computer software, to teach your students how to work with larger datasets and more realistic exercises and examples.
  • EXTENSIVE DATA SETS GIVE YOU THE FLEXIBILITY TO DEVELOP ADDITIONAL PRACTICE. You have the opportunity to use this edition’s convenient and complete datasets to build hundreds of additional examples and exercises.
  • OPTIONAL CONTENT IN APPENDIX A ALLOWS YOU TO EMPHASIZE MANUAL CALCULATIONS USING DATASETS. Appendix A provides calculated statistics from many of the datasets that enable you, if you prefer, to teach manual calculations using this edition's datasets.
  • ENSURE ACCURACY. The author has double-checked all answers to selected even-numbered exercises in Appendix F to ensure a precise solution resource that you and your students can trust

商品描述(中文翻譯)

**描述**
發現統計方法對於當今的管理者和經濟學家有多麼重要，並學習如何將這些工具應用於實際商業問題，透過Keller的暢銷書《管理與經濟學統計》。本版強調應用而非計算。一種獨特的三步驟「ICI」問題解決方法教你如何「識別」正確的統計技術，專注於問題目標和數據類型；「計算」統計數據，無論是手動還是使用Excel®；最後，「解釋」結果在問題的背景下。數據驅動的範例和案例展示了市場經理、財務分析師、會計師和經濟學家如何依賴統計應用。此外，數以千計的練習和數據集使用來自個人、運動隊或股市的真實數據，讓你練習所學的知識。

**特點**
- **作者通過描述指示其使用的因素來介紹所有技術。** 由於大多數課程涵蓋25到40種推論方法，學生必須學會如何識別正確的技術。本版的「ICI」方法直接解決了這個問題。學生學會通過專注於問題目標、數據類型和其他因素（包括實驗設計）來「識別」正確的統計技術。然後，學生「計算」統計數據並在問題的背景下「解釋」結果。
- **回顧附錄包含流程圖和要求學生應用技術的練習。** 這些回顧要求學生集體使用到目前為止介紹的所有技術，學生在繼續之前展示他們真正理解並能應用這些原則。
- **整合的技術工具允許你讓學生遠離大多數或所有手動計算（如果需要）。** 本版廣泛使用計算機和知名軟體，讓你可以消除所有或部分手動計算。這種方法使你有額外的時間詳細處理課程中的真實統計問題。
- **獨特的方法使你能夠通過無計算的考試來測試知識。** 你可以在學生測試中延續本版對應用而非計算的強調。這種方法使得使用無計算的考試和小測驗成為可能，這些考試僅測試學生的統計能力。
- **來自最近調查的有趣數據吸引學生的興趣並強調相關性。** 使用最新的全國社會調查和消費者財務調查，讓學生處理涉及有趣、當代問題的真實數據。學生檢視與政治、教育、資產、收入和消費者債務相關的數據，這些數據來自實際個體。其他數據集包括來自紐約、多倫多和NASDAQ交易所的60多個四年期每月股票回報；與氣候變化相關的數據；以及顯示工資如何影響運動隊成功的數據。
- **強調識別和解釋使學生具備實用技能。** 本書強調應用而非計算，讓你的學生掌握並練習可以應用於現實問題的技能，無論你選擇使用手動還是計算機計算。
- **學生有機會將真實數據轉換為信息。** 本書提供靈活性，選擇性使用計算機軟體，教導學生如何處理更大數據集和更現實的練習與範例。
- **廣泛的數據集讓你有靈活性來開發額外的練習。** 你有機會使用本版方便且完整的數據集來建立數百個額外的範例和練習。
- **附錄A中的選擇性內容允許你強調使用數據集進行手動計算。** 附錄A提供來自許多數據集的計算統計，讓你如果願意，可以使用本版的數據集教授手動計算。
- **確保準確性。** 作者已對附錄F中選定的偶數練習的所有答案進行了雙重檢查，以確保你和你的學生可以信賴的精確解決資源。

目錄大綱

Table of Contents
1 What is Statistics? 
2 Graphical Descriptive Techniques 
3 Numerical Descriptive Techniques 
4 Probability
5 Random Variables and Discrete Probability Distributions 
6 Continuous Probability Distributions
7 Sampling Distributions 
8 Introduction to Estimation 
9 Introduction to Hypothesis Testing
10 Inference About a Population 
11 Inference about Comparing Two Populations 
12 Analysis of Variance
13 Chi-Squared Tests 
14 Simple Linear Regression and Correlation

Appendix A Data File Sample Statistics
Appendix B Tables
Appendix C A Guide to Statistical Techniques
Appendix D Index of Excel Output and Instructions
Appendix E Management and Economic Applications
Appendix F Answers to Selected Even-Numbered Exercises

目錄大綱(中文翻譯)

Table of Contents

1 What is Statistics? 

2 Graphical Descriptive Techniques 

3 Numerical Descriptive Techniques 

4 Probability

5 Random Variables and Discrete Probability Distributions 

6 Continuous Probability Distributions

7 Sampling Distributions 

8 Introduction to Estimation 

9 Introduction to Hypothesis Testing

10 Inference About a Population 

11 Inference about Comparing Two Populations 

12 Analysis of Variance

13 Chi-Squared Tests 

14 Simple Linear Regression and Correlation



Appendix A Data File Sample Statistics

Appendix B Tables

Appendix C A Guide to Statistical Techniques

Appendix D Index of Excel Output and Instructions

Appendix E Management and Economic Applications

Appendix F Answers to Selected Even-Numbered Exercises

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