Statistics for Management and Economics, Abridged, 12/e (Custom Solutions)

Gerald Keller

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Description
Discover how important statistical methods are for today's managers and economists as you learn how to apply these tools to real business problems with Keller's best-selling STATISTICS FOR MANAGEMENT AND ECONOMICS. This edition emphasizes applications over calculations. A unique three-step "ICI" approach to problem solving teaches you how to "identify" the correct statistical technique by focusing on the problem objective and data type; "compute" the statistics by hand or using Excel®; and, finally, "interpret" the results within the context of the problem. Data-driven examples and cases demonstrate how marketing managers, financial analysts, accountants and economists rely on statistical applications. In addition, thousands of exercises and datasets use real data from individuals, sports teams or the stock market to let you practice what you've learned.

 

Features

  • AUTHOR INTRODUCES ALL TECHNIQUES BY DESCRIBING THE FACTORS THAT INDICATE THEIR USE. Because most courses cover between 25 and 40 inferential methods, students must to be taught how to identify the correct technique to use. The edition's "ICI" approach directly addresses that issue. Students learn to "identify" the correct statistical technique by focusing on the problem objective, data type, and other factors, including experimental design. Students then "compute" the statistics and "interpret" results within the context of the problem.
  • REVIEW APPENDIXES FEATURE FLOWCHARTS AND EXERCISES THAT REQUIRE STUDENTS TO APPLY TECHNIQUES. Because these reviews require students to collectively use all of the techniques introduced up to that point, the students demonstrate that they truly understand and can apply the principles before moving ahead.
  • INTEGRATED TECHNOLOGY TOOLS ALLOW YOU TO MOVE STUDENTS AWAY FROM MOST OR ALL MANUAL CALCULATIONS, IF DESIRED. This edition's extensive use of computers and well-known software allows you to eliminate all or some of the manual calculations. This approach gives you the additional time to address real statistics problems in your course in detail.
  • UNIQUE APPROACH ENABLES YOU TO TEST KNOWLEDGE WITH CALCULATION-FREE EXAMINATIONS. You can carry through this edition's emphasis on applications over calculations in your student testing. This approach makes it possible to use calculation-free exams and quizzes that simply test your students' ability to do statistics.
  • INTERESTING DATA FROM RECENT SURVEYS CAPTURES STUDENT INTERESTAND EMPHASIZES RELEVANCE. Use of the most recent General Social Surveys and the latest Surveys of Consumer Finances allows students to work with real data involving interesting, contemporary issues. Students examine data related to politics, education, assets, incomes and consumer debts from actual individuals. Other datasets include more than 60 four-year monthly returns of stocks on the New York, Toronto, and NASDAQ exchanges; data related to climate change; and data demonstrating how payrolls affect the success of sports teams.
  • EMPHASIS ON IDENTIFICATION AND INTERPRETATION EQUIPS STUDENTS WITH PRACTICAL SKILLS. With this book’s emphasis on applications rather than calculations, your student master and practice skills they can apply to real-world problems, whether you choose to use manual or computer calculations.
  • STUDENTS HAVE THE OPPORTUNITY TO CONVERT REAL DATA INTO INFORMATION. This book gives you flexibility, with the optional use of computer software, to teach your students how to work with larger datasets and more realistic exercises and examples.
  • EXTENSIVE DATA SETS GIVE YOU THE FLEXIBILITY TO DEVELOP ADDITIONAL PRACTICE. You have the opportunity to use this edition’s convenient and complete datasets to build hundreds of additional examples and exercises.
  • OPTIONAL CONTENT IN APPENDIX A ALLOWS YOU TO EMPHASIZE MANUAL CALCULATIONS USING DATASETS. Appendix A provides calculated statistics from many of the datasets that enable you, if you prefer, to teach manual calculations using this edition's datasets.
  • ENSURE ACCURACY. The author has double-checked all answers to selected even-numbered exercises in Appendix F to ensure a precise solution resource that you and your students can trust

商品描述(中文翻譯)

描述
在Keller的暢銷書《管理與經濟統計學》中,你將發現統計方法對於當今的管理者和經濟學家有多麼重要,並學習如何將這些工具應用於實際的商業問題。這個版本強調應用而非計算。獨特的三步「ICI」問題解決方法教你如何通過專注於問題目標和數據類型來「識別」正確的統計技術;通過手工計算或使用Excel來「計算」統計數據;最後,在問題的背景下「解釋」結果。以數據驅動的例子和案例展示了市場營銷經理、金融分析師、會計師和經濟學家如何依賴統計應用。此外,數千個練習和數據集使用來自個人、體育隊或股票市場的真實數據,讓你練習所學的知識。

特點
- 作者通過描述使用統計方法的因素來介紹所有技術。由於大多數課程涵蓋25到40種推論方法,學生必須學習如何識別正確的技術使用。本版本的「ICI」方法直接解決了這個問題。學生通過專注於問題目標、數據類型和其他因素(包括實驗設計)來「識別」正確的統計技術。然後,學生在問題的背景下「計算」統計數據並「解釋」結果。
- 複習附錄包含流程圖和需要學生應用技術的練習題。由於這些複習要求學生集體使用到目前為止介紹的所有技術,學生在進一步學習之前必須展示他們真正理解並能應用這些原則。
- 整合的技術工具使你能夠遠離大部分或全部手工計算(如果需要)。本版本廣泛使用計算機和知名軟件,使你能夠消除部分或全部手工計算。這種方法讓你有額外的時間詳細處理課程中的真實統計問題。
- 獨特的方法使你能夠通過無需計算的考試來測試知識。你可以在學生測試中延續本版本對應用而非計算的強調。這種方法使得可以使用無需計算的考試和測驗,只測試學生的統計能力。
- 最新調查數據引起學生興趣並強調相關性。使用最新的綜合社會調查和最新的消費者財務調查數據,讓學生能夠處理涉及有趣的當代問題的真實數據。學生可以檢視與政治、教育、資產、收入和消費者債務有關的實際個人數據。其他數據集包括紐約、多倫多和納斯達克交易所的60多個四年月度股票回報數據;與氣候變化有關的數據;以及展示工資單如何影響體育隊成功的數據。
- 強調識別和解釋使學生具備實用技能。本書強調應用而非計算,讓學生掌握並練習能應用於現實世界問題的技能,無論你選擇使用手工計算還是計算機計算。
- 學生有機會將真實數據轉化為信息。本書提供了靈活性,可選擇使用計算機軟件,教導學生如何處理更大的數據集和更現實的練習和例子。

以上是對《管理與經濟統計學》的描述和特點介紹。

目錄大綱

Table of Contents
1 What is Statistics? 
2 Graphical Descriptive Techniques 
3 Numerical Descriptive Techniques 
4 Probability
5 Random Variables and Discrete Probability Distributions 
6 Continuous Probability Distributions
7 Sampling Distributions 
8 Introduction to Estimation 
9 Introduction to Hypothesis Testing
10 Inference About a Population 
11 Inference about Comparing Two Populations 
12 Analysis of Variance
13 Chi-Squared Tests 
14 Simple Linear Regression and Correlation

Appendix A Data File Sample Statistics
Appendix B Tables
Appendix C A Guide to Statistical Techniques
Appendix D Index of Excel Output and Instructions
Appendix E Management and Economic Applications
Appendix F Answers to Selected Even-Numbered Exercises

目錄大綱(中文翻譯)

目錄
1 什麼是統計學?
2 圖形描述技巧
3 數值描述技巧
4 機率
5 隨機變數和離散機率分佈
6 連續機率分佈
7 抽樣分佈
8 估計入門
9 假設檢定入門
10 關於母體的推論
11 比較兩個母體的推論
12 變異數分析
13 卡方檢定
14 簡單線性迴歸和相關性

附錄A 資料檔案樣本統計
附錄B 表格
附錄C 統計技巧指南
附錄D Excel 輸出和指示索引
附錄E 管理和經濟應用
附錄F 選擇性偶數習題答案

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