A Brain for Business - A Brain for Life: How Insights from Behavioural and Brain Science Can Change Business and Business Practice for the Better

O'Mara, Shane

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商品描述

Blend of both neuroscience and behavioural psychology

Illustrated with stories and interviews from leading industry players

Practical insights from brain science to help improve business performance

作者簡介

Shane O'Mara is Professor of Experimental Brain Research and a Wellcome Trust Senior Investigator at Trinity College Dublin. His research interests include the brain systems supporting learning, memory and cognition; the brain systems affected by stress, depression and motivation; applying brain and behavioural science to organisations and business. He has published more than 120 peer-reviewed papers in these areas.