Advances in Digital Marketing and Ecommerce: Fourth International Conference, 2023

Martínez-López, Francisco J.

Advances in Digital Marketing and Ecommerce: Fourth International Conference, 2023
  • 出版商: Springer
  • 出版日期: 2024-04-30
  • 售價: $7,630
  • 貴賓價: 9.5 折 $7,249
  • 語言: 英文
  • 頁數: 306
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3031318382
  • ISBN-13: 9783031318382
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

商品描述

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.

This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.


商品描述(中文翻譯)

「數位行銷與電子商務研討會旨在匯集領先的研究人員和學者，交流並分享他們在電子商務和數位行銷各個方面的經驗和研究成果。」

「本卷收錄了2023年研討會的論文集，其中包含許多獨特的研究方法。這些論文探討了多個應用領域，例如線上品牌社群、通路設計、線上零售、加密貨幣、使用者生成內容、TikTok等。研究者們運用了多種理論和方法論進行研究。」

作者簡介

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.

作者簡介(中文翻譯)

Francisco J. Martínez-López 是西班牙格拉納達大學和加泰隆尼亞開放大學（巴塞羅那）的商業管理教授。

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