Business Models and ICT Technologies for the Fashion Supply Chain: Proceedings of IT4Fashion 2016 (Lecture Notes in Electrical Engineering)
暫譯: 時尚供應鏈的商業模式與資訊通信技術:IT4Fashion 2016 會議論文集(電氣工程講義)
N. Bourbaki
- 出版商: Springer
- 出版日期: 2017-02-11
- 售價: $6,780
- 貴賓價: 9.5 折 $6,441
- 語言: 英文
- 頁數: 304
- 裝訂: Hardcover
- ISBN: 3319485105
- ISBN-13: 9783319485102
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商品描述
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies.
The contents are based on presentations delivered at IT4Fashion 2016, the 6th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2016. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.
商品描述(中文翻譯)
本書提供有關時尚供應鏈的高品質原創貢獻。涵蓋了廣泛的應用領域,包括來自數位和社交媒體渠道的大數據處理、時尚新產品開發、時尚設計、時尚行銷與溝通策略、商業模式與創業、電子商務與全通路管理、企業社會責任、時尚產品的新材料以及可穿戴技術。
內容基於2016年4月在意大利佛羅倫斯舉行的第六屆國際會議「時尚供應鏈的商業模式與ICT技術」(IT4Fashion 2016)上所發表的報告。這一系列會議針對日益增長的需求,專注於報告和討論應用於時尚產業的供應鏈商業模式和技術,旨在增進該產業在產品生命周期管理和供應鏈管理方面的知識。