Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

Bianchi, Enrique Carlos, Vazquez Burguete, Jose Luis, Galan-Ladero, M. Mercedes

Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
  • 出版商: Springer
  • 出版日期: 2024-07-12
  • 售價: $2,340
  • 貴賓價: 9.5 折 $2,223
  • 語言: 英文
  • 頁數: 307
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3031307445
  • ISBN-13: 9783031307447
  • 相關分類: 經濟學 Economy、行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

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商品描述

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.

商品描述(中文翻譯)

本書呈現了企業為了減少其推出市場的產品（商品和服務）對社會和環境影響而採取的高品質案例。它還強調了各種組織（公共行政機構、非政府組織和企業）所開展的教育活動，這些活動旨在促進行為改變和新的可持續生活方式，主要從企業社會責任、社會行銷和行為經濟學的角度出發。國際案例幫助學生了解如何設計管理和企業策略，以及適當的行銷策略，以實現負責任的消費並創造可持續的生活方式。

作者簡介

Enrique Carlos Bianchi is Professor of Marketing in the Department of Administration and Information Technology (DATI) at the University of Córdoba (Argentina). He is a PhD professor in Fundamentals of Marketing and Consumer Behavior. Postgraduate professor in Market Research, Agribusiness and Global Marketing at different universities in Argentina and Latin America. He is a researcher on issues such as environmental behavior, responsible and sustainable consumption, Corporate Social Responsibility and social marketing.

José Luis Vázquez-Burguete is a Titular Professor in Marketing at the University of León (Spain), heading the Research Group on Marketing, Territorial Planning, and Sustainable Development. He is also President of the International Association on Public and Nonprofit Marketing. His current research areas deal with sustainable production and consumption, CSR, and sustainable development, among others.
M. Mercedes Galán-Ladero is an Associate Professor (Prof. Contratado Doctor) in the Department of Business Management & Sociology, at the University of Extremadura (Spain), where she teaches marketing courses. She is currently engaged in innovative research in the areas of social marketing, cause-related marketing, CSR, and Fair Trade, as well as ethnocentrism, local food products and their internationalization.
Ana Lanero Carrizo is a Titular Professor in Marketing at the University of León (Spain), where she is also currently Director of the Communication and Image Area, as well as a member of the Research Group on Marketing, Territorial Planning, and Sustainable Development. Her current research areas deal with sustainable consumption, education for sustainability, and environmental certification.

作者簡介(中文翻譯)

恩里克·卡洛斯·比安奇（Enrique Carlos Bianchi）是阿根廷科爾多瓦大學（University of Córdoba）行政與資訊科技系（Department of Administration and Information Technology, DATI）的行銷教授。他是行銷基礎與消費者行為的博士教授，並在阿根廷及拉丁美洲的不同大學教授市場研究、農業商務及全球行銷的研究生課程。他的研究領域包括環境行為、負責任與可持續消費、企業社會責任（Corporate Social Responsibility）及社會行銷。

何塞·路易斯·巴斯克斯-布爾蓋特（José Luis Vázquez-Burguete）是西班牙萊昂大學（University of León）的行銷正教授，負責行銷、區域規劃與可持續發展研究小組。他同時也是國際公共與非營利行銷協會的會長。他目前的研究領域涉及可持續生產與消費、企業社會責任（CSR）及可持續發展等。

M. 梅賽德斯·加蘭-拉德羅（M. Mercedes Galán-Ladero）是西班牙埃斯特雷馬杜拉大學（University of Extremadura）商業管理與社會學系的副教授（Prof. Contratado Doctor），教授行銷課程。她目前從事社會行銷、因果行銷、企業社會責任（CSR）及公平貿易等領域的創新研究，並研究民族中心主義、當地食品產品及其國際化。

安娜·拉內羅·卡里佐（Ana Lanero Carrizo）是西班牙萊昂大學的行銷正教授，並擔任傳播與形象領域的主任，同時也是行銷、區域規劃與可持續發展研究小組的成員。她目前的研究領域涉及可持續消費、可持續發展教育及環境認證。

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